Programmatic Media Planner

Programmatic media planners are the day-to-day focal point of the account. The programmatic planner is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives. The programmatic planner is expected to create, launch, and maintain online ad campaigns in multiple DSP platforms. Additionally, the programmatic planner will provide actionable campaign insights to both external customers and internal teams.

Responsibilities:

  • Build and traffic campaigns in DSP platforms including desktop, FBX, video and mobile
  • Analyze campaign performance and make recommendations for optimization
  • Own campaign performance and pacing while recommending opportunities for optimization
  • Regular review of performance of campaigns across revenue, performance and pacing
  • Analyze performance to understand value provided by DSPs and other vendors
  • Design and implement tests to evaluate DSP platforms and feature performance
  • Work with internal teams to create Real-time Optimization strategies that align with campaign goals, delivery and performance

Requirements:

  • 1 – 3 year trafficking/trading experience in digital advertising
  • 1 – 2 years of digital media analytics experience landscape, RTB/Programmatic buying experience
  • Quick learner who loves to pick up new tools/software for reporting & analysis
  • Organized, detail oriented and highly focused.
  • Good technical communicator – can work with DSP teams to build features you need
  • People person – can work with client and internal teams to plan and optimize campaigns for performance
  • Cool under pressure and able to concentrate in the middle of any chaos
  • Passion for online advertising technology
  • Familiarity of how web sites and online ads work
  • HTML/JavaScript
  • Familiarity with ad servers, rich media vendors, web debugging tools (Firebug, HTTPFox, Fiddler, etc.)
  • Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social

About Us:

[email protected] is the world’s leading digital and direct media agency, with more than 650 professionals in 39 offices across 32 countries. We provide a full range of digital and direct media services, including media strategy, planning and buying, search marketing, performance marketing, analytics and technology, mobile marketing, social media marketing, digital out-of-home marketing and others. Our missions is to be the best in class, full-service digital and direct global media network that delivers performance results to ourclients’ 360 strategy


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