Bid, prep and supervise production of content, including all image capture (film, video, photography, illustration, graphics, sound), activation events and emerging platforms. Content Producer has achieved a level of production expertise which enables them to manage the most difficult challenges.


  • Support and execute the creative concept.
  • Be a resource to the agency for developing content production solutions and strategies.
  • Review production credentials and advise on qualifications and suitability.
  • Cultivate positive relationships with our production partners, examples include Directors, Photographers, Producers, Editors, Composers, Agents and Client Production Consultants.
  • Bid, review and negotiate production estimates.
  • Formulate and develop production rationale and recommendations.
  • Partner with Project Management, Account Service and Production Business Management.
  • Scrutinize suppliers plans and practices, provide direction as needed.
  • Coordinate and schedule content production.
  • Conduct pre-production meetings.
  • Work to stay within the agreed upon budget. Provide timely notification to team for changes to budget.
  • Review and approve all production-related invoices.
  • Advise writers, art directors, etc. in all content production-related matters with creative solutions for improving quality.
  • Be an expert on filmmaking, photography, image capture and enhancement technology.
  • Manage multiple projects as needed.
  • Mentor associate producers.
  • Be client facing as needed.


  • Be a creative problem solver.
  • Be a worrier – care tremendously to produce superior work.
  • Be a diplomat – deal with conflicting personalities and agendas and be able to pull together divergent viewpoints.
  • Demonstrate fiscal responsibility and integrity.
  • Be an advertising person able to understand strategies, platforms, and creative.
  • Be imaginative – with ideas of their own.
  • Have a strong visual sense – think in terms of images, movement, graphics and the values they create.
  • Be an expert on production technology. Cameras, lighting, sound, design.
  • Know music – how, when and where to use it effectively to create the desired response.
  • Be an administrator – able to evaluate all the hidden involvements and work necessary in relation to cost, timing and legal involvements.
  • Be a business person – able to negotiate contracts and understand all the complicated business items connected with production.

This position description should not be regarded as a complete statement of tasks performed by incumbents of this position. It should be recognized, therefore, that employees may be asked to perform job-related duties beyond those outlined here-in.

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