Planner

Position Title: Planner

Reports To: Planning Director

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather servicesFortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPPcompany (NASDAQ: WPPGY). For more information, visit us at http://www.ogilvy.com.

Responsibilities

  • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work.
  • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts.

Requirements

  • Three+ years of experience in at least one aspect of strategic planning or related field.
  • Bachelor's degree.
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
  • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client's thinking about the potential of their business.
  • B2B experience a bonus but not necessary

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