Paid Search Account Manager (PPC)

A day in the life of...

[email protected] is an innovative and exciting global digital performance media agency, part of WPP. We have a vibrant and culturally diverse team of friendly, professional individuals who also like to have fun. Our client relationships are some of the longest standing in the industry and require a meticulous and professional attitude and approach.

The successful candidate will work on a British multinational B2B client from the finance/accounting vertical on their UK and IRE paid search activity, as part of a team of 6 paid search professionals.

We rely on you to...

The Account Manager will be responsible for leading the client's paid search programmes in terms of execution and strategic planning. This includes:

  • Day to day contact with clients and search networks
  • Operational lead on the PPC accounts, and responsible for its smooth running
  • Understand clients' business objectives
  • Innovative strategic thinking on all client activity; to be one step ahead
  • Work with Account Executives to ensure that all trafficking and tracking is implemented correctly and within a specified timeframe
  • Work with search networks to ensure that campaigns go live in a timely manner
  • Ensure all campaigns are running and tracking at all times
  • Produce reports illustrating campaign performance
  • Ensure campaigns achieve clients ROI and business objectives
  • Recommend search media optimisation and additional placements
  • Produce end of campaign reports and analysis
  • Be competent in third party bid management and tracking solutions
  • Fully confident in use of Excel, including pivot tables, reporting and analysis uses.
  • Ensure that all financial accruals are up to date
  • Ensure that status reports and campaigns summaries are up to date
  • To work with other teams to ensure smooth running of day to day activities eg digital media teams and account teams
  • To communicate on a professional level both internally and externally at all times
  • Other duties assigned as and when necessary by the Account Director including participation in new business development and pitches.

You are great at...

  • Must be passionate about the media industry on and offline, and in particular, search
  • Must have previous experience working within the search marketing sector and managing
  • international accounts
  • Strong mathematical and analytic skills and the ability to relate results to client business objectives
  • Must have a strong understanding of automated search marketing tools and software, including bid management, tracking and ROI analysis
  • Ability to maintain client and search network relationships
  • Good writing and verbal communication skills (including presentation skills)
  • Organised and methodical, with excellent time management skills - ability to work autonomously
  • Well considered recommendations and arguments
  • Motivation to participate in staff management and larger agency development
  • Outgoing and not afraid to learn
  • Excellent inter-personal skills
  • Team player
  • Strong attention to detail essential
  • Enthusiastic and confident with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment
  • GAP qualified
  • Other languages beneficial although not essential.

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