Media Planner

Media planners (MP) are the day-to-day focal point of the

account. The MP is expected to have a complete and unquestioned understanding

of their assigned client's media business and overall marketing objectives. The

MP is steward of the media planning process and is expected to provide

mid-level strategic recommendations to the senior media team and/or the client.

The position is usually supported by the AMP and reports to at least a

Media Supervisor level

Position Description:

  • Day-to-day management of the media plan including oversight

of buy recommendations, execution details, budgets/accounting

  • Develops analysis that leads to optimization recommendations
  • Works with senior management to develop strategies and

recommendations for media plans

  • Demonstrates close working relationship and integration with

account management and traditional planning teams

  • Delegation, oversight and training of Asst. Media Planners
  • Handle day-to-day client requests and questions

Qualifications:

  • 1-3 years of media planning/buying experience, including at

least 1 year focused on online/DR (direct response)

  • Experience with Comscore, Dart, Atlas, MediaVisor, DSPs, etc
  • Good writing and verbal communication skills (including

presentation skills)

  • Bachelor's Degree
  • Strong analytic skills and ability to relate results to

client business objectives

  • Knowledge of media tools (ad serving, research) and

procedures (both media and inter-department)

  • Excellent time management and multi-tasking skills
  • Understands the concepts of reach, frequency, frequency

management, ROI and latency

  • Strong relationships with publisher and technology partners

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We strive to find talent with a passion for the digital world and a

consistent desire to learn and grow. We encourage our employees to

think outside the box, think ahead and think of reaching beyond job

descriptions to discover the path their careers will take. Our

culture supports innovation, collaboration and communication. We believe

that you can work hard and play hard – and we'll give you the opportunity

to do both!


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