Media Planner

Overview

Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client's media business and overall marketing objectives. The MP is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AMP and reports to at least a Media Supervisor level

Responsibilities

  • Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting
  • Develops analysis that leads to optimization recommendations
  • Works with senior management to develop strategies and recommendations for media plans
  • Demonstrates close working relationship and integration with account management and traditional planning teams
  • Delegation, oversight and training of Asst. Media Planners
  • Handle day-to-day client requests and questions

Qualifications

  • 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response)
  • Experience with Comscore, Dart, Atlas, MediaVisor, DSPs, etc
  • Good writing and verbal communication skills (including presentation skills)
  • Bachelor's Degree
  • Strong analytic skills and ability to relate results to client business objectives
  • Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
  • Excellent time management and multi-tasking skills
  • Understands the concepts of reach, frequency, frequency management, ROI and latency
  • Strong relationships with publisher and technology partners

Meet Some of Ogilvy's Employees

Alexander L.

Assistant Account Executive

Alexander and his team bridge the gap between Ogilvy’s clients and its internal departments. As an Assistant Account Executive, Alexander combines client feedback with creative know-how put together amazing campaigns.

Paige R.

Account Supervisor

Paige exceeds client expectations as she oversees Ogilvy’s international accounts. She works closely with Ogilvy’s Creative and Planning Departments—tracking timelines to keep projects running smoothly.


Back to top