Media Planner


Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client's media business and overall marketing objectives. The MP is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AMP and reports to at least a Media Supervisor level


  • Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting
  • Develops analysis that leads to optimization recommendations
  • Works with senior management to develop strategies and recommendations for media plans
  • Demonstrates close working relationship and integration with account management and traditional planning teams
  • Delegation, oversight and training of Asst. Media Planners
  • Handle day-to-day client requests and questions


  • 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response)
  • Experience with Comscore, Dart, Atlas, MediaVisor, DSPs, etc
  • Good writing and verbal communication skills (including presentation skills)
  • Bachelor's Degree
  • Strong analytic skills and ability to relate results to client business objectives
  • Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
  • Excellent time management and multi-tasking skills
  • Understands the concepts of reach, frequency, frequency management, ROI and latency
  • Strong relationships with publisher and technology partners

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