Marketing Analyst

The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.

Marketing Analyst

As a Marketing Analyst you will provide marketing analysis to help solve complex business problems for our global client in the cruise industry. Your key responsibilities will include: measurement and reporting, testing methodologies, segmentation strategy, and generating insights.

Responsibilities

  • Produce strong communications about database marketing for technical and non-technical audiences
  • Provide analytical data services to client and account team
  • Develop and leverage deep understanding of the client’s customer data
  • Collect and document business requirements for new marketing campaigns to be used as input to reporting and/or analytical deliverables
  • Develop and maintain Tableau reports to support program and campaign performance
  • Manage multiple projects and deliverables

Qualifications

  • Bachelor’s degree in Business, Marketing, Economics, Mathematics or other related field, and;
  • Three or more years related experience in marketing analytics or operations, or;
  • Master’s degree in related field plus one year relevant experience
  • Three or more years hands-on experience with SQL or related database tools
  • Three or more years hands-on experience with SAS or related tools
  • Experience developing and/or documenting project requirements, code and processes
  • Superior analytical skills with emphasis on logical and practical solutions to problem solving
  • Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
  • Exceptional attention to detail, verbal/written communication and interpersonal skills
  • Results-oriented, self-motivated, and able to function independently

You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.

The Lacek Group

900 2nd Avenue South, Suite 1800

Minneapolis, MN 55402

The Lacek Group is an Equal Opportunity Employer


Meet Some of Ogilvy's Employees

Alexander L.

Assistant Account Executive

Alexander and his team bridge the gap between Ogilvy’s clients and its internal departments. As an Assistant Account Executive, Alexander combines client feedback with creative know-how put together amazing campaigns.

Paige R.

Account Supervisor

Paige exceeds client expectations as she oversees Ogilvy’s international accounts. She works closely with Ogilvy’s Creative and Planning Departments—tracking timelines to keep projects running smoothly.


Back to top