Junior Media Analyst

Junior Media Analyst

Media analytics is part science, and part art. The answers quantitative, the finding qualitative. A creative process to generate numerical results.

Analysts are part mathematician, part creative thinker and part resident expert who provide media research and performance insights in support of the buying and planning of Direct Response Television Advertising for Eicoff's clients.

Three major facets to the role includes:

  • Finding, aggregating, filtering and sorting information quickly and efficiently.
  • Presenting information in a manner that is both easy for a lay-person to understand and quantitatively sound.
  • Strong organizational skills.

Responsibilities

  • Downloading of all client data files daily (50%).
  • Update the daily and weekly reporting for Eicoff's largest clients. After becoming knowledgeable in the tools, the analyst will also be responsible for building additional dashboards for new clients. (50%)

Qualifications

  • Bachelors degree in Quantitative or Technical Field. Marketing/Advertising experience is not required.
  • Strong Excel spreadsheet skills (sorting data, pivot tables, graphs).

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