Global Analytics Director

Job Summary:

  • Partner with the leadership of IBM’s

Analytics practice

  • Architect business and cross business media

analytics for IBM globally to deliver better business performance and

brand/business building insights

  • Serve as a client and industry-facing

thought leader in performance analytics, attribution and ideally econometric


  • Collaborate across campaign planning, plan

enablement, ad operations, data management, and tech stack teams to deliver

accurate data and insights


  • Partner with IBM Analytics leadership to

study business performance and insights

  • Architect strategic approaches for end-to-end

reporting, analyses and optimization by business and across businesses

  • Understand and guide media attribution and

modeling approaches and insights across online and offline media; across paid,

owned and earned media

  • Champion the alignment of metrics to

business goals; build benchmark metrics by business and across businesses

  • Drive effective optimization and testing

practices for business outcomes

  • Understand the combination of media and

communication strategies in delivering outcomes; integrate thinking on owned

and earned media efforts with paid media in arriving at results; possess an

understanding and application of diversified back-end models

  • Provide expertise on the review, the

timing, the standards, and the QA of data

  • Serve as the analytics thought-leader with

practical application for clients and media planning teams

  • Work closely with ad operations and plan

enablement to ensure full deployment of tracking operations; collaborate on sophisticated

ad verification/blocking

  • Collaborate with plan enablement to refine

standards in data architecture and alignment for analytics

  • Collaborate with tech stack and data

management teams to understand and leverage the full range of resources and

their intended use for analyses

  • Mentor and develop team of senior associate

directors, consultants, and analysts located in NY and internationally

  • Serve as a thought-leader in the industry,

tapping into new thinking, talent and resources on a going basis


  • 3+ years director level experience in media

or marketing analytics

  • 10+ years experience in media and/or

marketing analytics

  • Current client-facing role with excellent

communication skills in both authoring and presenting an analysis

  • Strong track record of managing others and

teaching direct report

  • Experience with SPSS, Coremetrics, among

other attribution, advanced analytics and/or site side measurement and

reporting software/tools

  • Experience in econometric modelling beyond

basic regression approaches

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