Freelance Account Executive

Job Description

The Freelance Account Executive exhibits

the potential skills of the account management discipline. Understands the

agency portfolio of offerings and how to apply them to solve client business

problems. Partners and owns the relationship with clients at the most Jr.

levels. Is an Agency Driver that works to keep the agency operations

moving along.

  • Expected

to learn the client business, prepare client deliverables and become a

brand expert and trusted client advisor

  • Understands

basic principles of direct marketing, offer targeting and segmentation

strategies

  • Demonstrate

familiarity with online marketing channels such as email marketing and

overall best practices

  • Responsible

for developing and executing email marketing campaigns for major global

loyalty program

  • Manage

creative development & review process through client's web-based

content management system

  • Collaborates

with key client stakeholders to solicit and develop offer content for

loyalty member communications

  • Builds

expertise on a brand's competitive landscape and product differentiators

  • Understands

appropriate research techniques for strategy, creative, and media needs

  • Capable

of writing simple creative briefs and POV's with supervision

  • Participates

in /has exposure to development of client marketing strategy

  • Establishes

core relationships with junior clients

  • Knows

when to escalate potential problems

  • Develops

key creative relationships

  • Evaluates

creative work and provides feedback for revisions, as needed

  • Able

to adequately represent client interests to team

  • Collaborates

with specialists at appropriate times to ensure consensus around scoping,

project approach, etc.

  • Ability

to write accurate simple scopes by engaging appropriate discipline leads

and asking detailed questions of clients to gain clarity around deliverables

and needs (excels in project definition)

  • Issues

change orders, with oversight

  • Monitors

critical project hand-offs

  • Initiates,

presents, and drives to completion value-added projects

(participation dependent on level of complexity)

  • Understands

the implications of business strategy on project decisions

  • Sets

up meetings, includes the appropriate stakeholders, and provides accurate

agendas and precise, actionable meeting notes

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Qualifications:

  • mso-fareast-font-family:"Times New Roman"">Bachelor's degree in related

field preferred

  • mso-fareast-font-family:"Times New Roman"">Two or more years experience in

a generalist marketing role - traditional (print, tv, radio) and

digital (social, email, SEO)

  • mso-fareast-font-family:"Times New Roman"">Experience presenting

information both orally and in writing

  • mso-fareast-font-family:"Times New Roman"">Solid business writing skills
  • mso-fareast-font-family:"Times New Roman"">MS Word, PowerPoint, Excel
  • mso-fareast-font-family:"Times New Roman"">Experience working with content

management systems a plus

  • mso-fareast-font-family:"Times New Roman"">Global account management

and/or agency experience a plus


Meet Some of Ogilvy's Employees

Alexander L.

Assistant Account Executive

Alexander and his team bridge the gap between Ogilvy’s clients and its internal departments. As an Assistant Account Executive, Alexander combines client feedback with creative know-how put together amazing campaigns.

Paige R.

Account Supervisor

Paige exceeds client expectations as she oversees Ogilvy’s international accounts. She works closely with Ogilvy’s Creative and Planning Departments—tracking timelines to keep projects running smoothly.


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