Eicoff - Media Buyer - DRTV

Overview

A. Eicoff & Company is a full-service advertising agency and division of Ogilvy & Mather focused on direct response broadcast media. Our specialty is providing media, creative and consulting services related to short-form direct response television. We pride ourselves in fostering a positive work/life balance.

This is a Media Buying position within the Direct Marketing group. The DRTV Buyer will plan, negotiate, buy, analyze and optimize Broadcast and Digital media.

Responsibilities

  • Performing various calculations to determine projected response levels, call volumes and audience delivery.
  • Conferring with the other members of the media team to meet client marketing goals and objectives.
  • Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
  • Inputting and maintaining daily/weekly schedules.
  • Handling billing discrepancies with vendors.

Qualifications

1-3 years DRTV buying experience along with:

  • Being comfortable working with budgets and numbers.
  • Excellent verbal and written skills.
  • Strong quantitative and analytical skills.
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented.
  • Computer literate with proficiency in Excel, Work and Power Point.
  • Strong communication and people skills; positive attitude and team player.
  • Experience buying local markets and national media is preferred.
  • Prior knowledge of Media Tools and CoreDR is a plus but not required.

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