Eicoff - Digital Video/CTV Investment
- Chicago, IL
Eicoff is a Chicago-based, full-service advertising agency. Integrating the disciplines of media, analytics and creative, our focus is on developing innovative television, connected TV and digital video solutions to achieve our clients’ KPIs. Eicoff fuses the power of television and the precision of digital, building our clients’ business every day. As our CTV/OTT business rapidly expands we are looking for candidates with varying levels of experience- from Associate to Manager of Investments.
Eicoff is looking for a mid to senior level candidate to join the Media team. Some of responsibilities include planning, buying and tracking CTV/OTT campaigns for our wide list of clients.
- Candidate will create media objectives and strategies.
- Develop client relationships and present digital media in client engagements.
- Recommend channels, placements, targeting, KPI’s and budgets.
- Collaborate with other team leaders in account service, planning, research and creative.
- Develop buying and negotiating strategies for maximizing media dollars.
- Create media plan flowcharts and media buy authorizations.
- Manage media budgets.
- Billing Reconciliations
- Explore and evaluate new opportunities.
- Develop and execute test and learn programs.
- Monitor ad tracking and trafficking services.
- Uses campaign data to optimize ad performance.
- Maintain relationship with publishers, DSP’s, and agency partners.
- 2-5 years of digital buying experience, including digital video/CTV buying.
- Ability to plan, buy and track campaigns for multiple clients.
- Knowledge of Third Party tracking
- Experience with YouTube planning/buying.
- Experience with DSP planning/buying (Verizon, DBM, Trade Desk)
- Experience with CTV investement
- Social Media Platforms (Facebook, Instagram, Twitter specifically)
- Knowledge of television buying is a plus but not essential.
- Strong negotiating skills.
- Strong analytical skills.
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