Director, Social Strategy

Overview

You’re an all-round senior strategist, with a strong understanding of how brands grow in the Social Age. You have experience in multiple categories, platforms, and across brands in different stages of growth. You are comfortable in dynamic, fast-paced, global work environment, and can adapt to an ever changing brief. You believe in both the traditional and the new world of marketing and advertising, and are constantly exploring what’s next in the world of brand building. You are able to pitch bold new ideas and frameworks to global CMO’s, and are tuned-in to the likes of Mark Zuckerberg, as well as Byron Sharp. You’ll know who won the last Film Grand Prix at Cannes and who’s hot on Snap, and learn from APG and IPA as well as Instagram’s Creative Hub.

 

Your mission is to lead the integration between the Social strategy and Brand planning in one of the largest agencies in the US and globally, based in New York.

Responsibilities

  • Be the “go-to” thought leader and expert in integration of social and brand strategy in our New York Social Practice
  • Strategically guide portfolio of key US and global clients to achieve growth goals
  • Lead and represent a team of 30 “Story-thinkers”, and partner seamlessly with community of “System” strategists
  • Collaborate and create synergies between social and other disciplines e.g. PR, customer engagement, analytics etc.
  • Lead innovation and implementation of key strategic frameworks in social and brand strategy
  • Oversee quality and development of creative briefs and briefings
  • Ongoing education, development, and training of agency teams
  • Manage and grow senior team members of social strategy team
  • Be the key player in new business efforts
  • Build strong relationship with creative leaders and creative community
  • Become strong contributor in a global thought-leadership network
  • A desire to learn, explore, and reinvent

Qualifications

  • US & Global experience
  • 7+ years of relevant experience within a digital marketing, advertsing, media, agency or creative environment
  • Proven experience in brand and communications planning
  • Proven successful collaboration and partnership with creative leaders and complex creative teams
  • Management experience of strategy and cross-disciplinary teams
  • Experience working with senior media experts with a focus on digital and social media
  • A comprehensive understanding of the broad social media and agency landscape and platforms
  • Excellent written and verbal communications skills. Ability to write and deliver persuasive presentations is critical
  • Strong analytical and data skills. Ability to interpret ongoing research data and media reports to guide, influence, and expertly inform communication recommendations
  • Demonstrated thought-leadership


Back to top