Director, Marketing Technology Solutions

12.0pt;font-family:"Arial","sans-serif"">The Lacek Group (TLG), a specialty

agency of Ogilvy & Mather, is a fast-growing customer engagement

agency. We work at the intersection of

brands, data, and creativity to help industry-leading companies build and

strengthen relationships with their best customers.

12.0pt;font-family:"Arial","sans-serif"">

DIRECTOR,

MARKETING TECHNOLOGY SOLUTIONS

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We

are seeking a Director, Digital Platforms to join our Technology Services

team. This position will report to the

SVP, Technology Services and will drive marketing technology solutions for

TLG's roster of industry-leading clients.

To be successful in this role you will need to have a proven enthusiasm

for digital trends and innovation, combined with a sound understanding of

data-driven direct-to-consumer marketing.

The

Director, Marketing Technology Solutions is an experienced digital technologist

who can:

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font-family:"Arial","sans-serif";color:#212121">Translate TLG's one-to-one

customer marketing knowledge and customer engagement strategies into marketing

technology architectures

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font-family:"Arial","sans-serif";color:#212121">Help construct strategies and

proposals to activate our clients' data across more channels

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font-family:"Arial","sans-serif";color:#212121">Keep up-to-date on a rapidly

evolving marketing and advertising technology landscapes

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tab-stops:list .25in">mso-bidi-font-size:12.0pt;font-family:Symbol;mso-fareast-font-family:Symbol;

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font-family:"Arial","sans-serif"">Conduct audits of client systems and

processes to determine the current state of marketing technology capabilities,

identify gaps based on omnichannel customer engagement strategies and design

solutions to address those gaps

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font-family:"Arial","sans-serif"">Drive marketing technology roadmaps and

future state capabilities

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font-family:"Arial","sans-serif"">Provide expertise, vendor knowledge, and

industry best practices across marketing and advertising technology components,

from a customer-centric perspective

font-family:"Arial","sans-serif";letter-spacing:-.1pt">QUALIFICATIONS

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font-family:"Arial","sans-serif"">Experience working with marketing

technologies such as Adobe and Salesforce Marketing Clouds

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font-family:"Arial","sans-serif"">Experience working with advertising

technologies including DMPs such as Neustar, Krux and AAM, DSPs such as The

Trade Desk and Ad Servers such as Sizmek.

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font-family:"Arial","sans-serif"">Experience marketing within walled gardens

such as Google and Facebook

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font-family:"Arial","sans-serif"">Demonstrated the ability to listen to

customer direct marketing needs and translate requirements into technology

solutions including the ability to grasp complex concepts and systems quickly

and express them in simple ways

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mso-bidi-font-family:Symbol">·

font-family:"Arial","sans-serif"">Working knowledge of Customer Relationship

Marketing (CRM) technical concepts and tools including relational databases,

customer data integration, analytic modeling, campaign management and business

intelligence

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font-family:"Arial","sans-serif"">Ability to remain engaged on projects from

strategy through execution

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mso-bidi-font-family:Symbol">·

font-family:"Arial","sans-serif"">Proactive, self-starter who can work well

both independently and as part of a team

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font-family:"Arial","sans-serif"">BA/BS in marketing, business, technology,

and/or related field of study

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Arial">

You'll

love working at The Lacek Group – smart people, great environment, engaging

culture, comprehensive benefits and fantastic growth opportunities. Your

confidential inquiry is encouraged.

The Lacek Group

900 2nd Avenue

South, Suite 1800

Minneapolis,

MN 55402

The Lacek Group is an

Equal Opportunity Employer


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