Director, Digital Intelligence and Analytics

12.0pt;font-family:"Arial","sans-serif"">The Lacek Group (TLG), a specialty

agency of Ogilvy & Mather, is a fast-growing customer engagement

agency. We work at the intersection of

brands, data, and creativity to help industry-leading companies build and

strengthen relationships with their best customers.

12.0pt;font-family:"Arial","sans-serif"">

DIRECTOR,

DIGITAL INTELLIGENCE AND ANALYTICS

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We have an

exciting new opportunity for a Director, Digital Intelligence and Analytics. This position will help expand our current

loyalty and CRM data and technology capabilities in digital marketing space. In

this role you will be responsible for infusing digital intelligence and

capabilities into our current CRM operations, enabling clients to recognize and

engage customers in new digital and social channels. Part of your key

responsibilities in this role will include performing omnichannel campaign

operation analytics to build these capabilities throughout the agency, and

analyze data to measure and optimize omnichannel marketing performance.

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font-family:"Arial","sans-serif";letter-spacing:-.1pt">RESPONSIBILITIES-.1pt">

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Lead digital marketing analytics

strategy, analysis, reporting, testing and optimization, monetization, data

modeling and implementation

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Support clients by answering

questions and troubleshooting issues regarding their digital analytics solutions

and tracking

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Define key performance indicators

and measurement as well as reporting strategy

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Provide insight into historical

and current performance of omnichannel marketing

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Analyze and present marketing

results that include actionable recommendations including financial impact and

optimization recommendations

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Drive the utilization of data and

testing to deliver both short and long term growth, primarily through

behaviorally triggered campaigns. Build

data-driven campaigns focused on behavioral targeting, customer journey,

retargeting, and interactions flows using digital, off-line, and predictive

models with specific KPI measurement strategies and implementations

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Develop marketing message plans

using data inputs from CRM data, web analytics, guest insights, promotions, and

purchase trends

font-family:"Arial","sans-serif";letter-spacing:-.1pt">QUALIFICATIONS

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Bachelor's degree in computer

science, mathematics or statistics.

Advanced degree is preferred.12.0pt;font-family:"Arial","sans-serif";letter-spacing:-.1pt">

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font-family:"Arial","sans-serif";letter-spacing:-.1pt">5+ years digital behavior

marketing experience, or related experience.

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font-family:"Arial","sans-serif";letter-spacing:-.1pt">Hands-on practices on

digital campaign set-up, in-marketing tests, performance tracking, measurement

and insights extraction.

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Deep understanding of digital

optimization, digital media and retargeting, media platforms, digital

intelligence and analytics and marketing cloud solutions.

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Working experience or

understanding of omnichannel attribution models.

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Experience in Google Analytics

and website tracking tools.

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True team player: cooperative,

flexible, conscientious, dependable, resourceful, self-motivated.

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Working knowledge of the loyalty

and CRM space would be preferred.

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You'll

love working at The Lacek Group – smart people, great environment, engaging

culture, comprehensive benefits and fantastic growth opportunities. Your

confidential inquiry is encouraged.

The Lacek Group

900 2nd Avenue

South, Suite 1800

Minneapolis,

MN 55402

The Lacek Group is an

Equal Opportunity Employer


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