Digital Media Analyst

Digital Media Analysts are part mathematician, part author and part mentor who are expected to provide media research and performance insights in support of the media/search teams. Three major facets to their role include:

  • Finding and sorting information quickly and efficiently
  • Presenting information in a manner that is both easy for a lay-person to understand and statistically sound
  • Helping others use research effectively by guiding them to ask the right questions

Responsibilities

  • Assist senior analytic staff with various analytic projects for media and search departments as well as clients
  • Retrieve raw research data compiled from 3rd party media tools and synthesize it into usable forms for media team usage
  • Assist client in running numerous reports, ie. creative performance, clutter analysis, etc.
  • Maintain library of up-to-date internet industry statistics and reports
  • Maintain and teach others to use media systems
  • Generate competitive ad spend reports
  • Assist in original research and the writing of reports

Qualifications

  • 0-3 years experience in similar/applicable position or marketing research-orientated degree
  • Adept internet user
  • Strong analytical orientation
  • Solid writing and presentation skills
  • Strong Excel spreadsheet skills (sorting data, pivot tables, advanced functions)
  • Additional desirable skills include web design/application coding experience, statistics background (SPSS/SAS training), experience with online research sources

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