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Ogilvy

Digital Analyst, Account Executive

Ogilvy Washington is seeking a Digital Analyst to work

closely with the VP of Data & Analytics and the Director of Paid Media. Our

team is an award-winning cross-discipline group. We develop remarkable digital

and social experiences with some of the world’s leading brands, causes, and

issues, by working collaboratively across our creative, development, account

and research teams.

This is a great opportunity to showcase your creative, research,

planning, and analytical capabilities. You will provide the insights that drive

great creative and analyze the data to measure and optimize its effectiveness.

You will also have the opportunity to shape our analytics and paid media offerings

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in collaboration with data and analytics professionals across the US analytics

group.

Responsibilities:

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Work closely with integrated team to develop and

implement strategic measurement plans to ensure accurate measure of true KPIs.

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Work closely with integrated teams to establish

reporting processes that highlight value and achievement of client goals.

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Work closely with integrated digital team,

including creative, paid media and client service, to create data driven

recommendations for launching and optimizing digital campaigns across channels.

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Understand client business needs, and design

appropriate reporting and analysis solutions on a quarterly, monthly or ad hoc

basis.

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Pull and analyze data from multiple sources (social

media, digital display, paid search, website, earned media, etc.)

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Monitor and analyze campaign performance during

and post-launch, sharing insights across marketing teams.

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Identify

effective and innovative solutions to be used for Online Advertising (OLA),

Search Engine Marketing (SEM), Direct Marketing (DM), or Website measurement

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Create holistic dashboards for sharing across

all levels of client organizations

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Help plan and setup paid media campaigns that

will effectively reach our target audiences

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Liaise with vendors and internal finance

department to reconcile billing numbers for all campaigns

Required qualifications:

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2+ years of digital/social analytics role

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Experience with and understanding of social

media analytics, paid media analytics, Google Analytics, and SEO/SEM.

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Sincere curiosity into how people interact and

are influenced online

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Strong ability to problem solve independently

tab-stops:list .25in”>mso-fareast-font-family:Wingdings;mso-bidi-font-family:Wingdings”>§ Experience analyzing integrated campaigns including

paid, owned and earned data

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A “can do” attitude and the willingness to

perform a wide variety of tasks required to meet the daily demands of the

business

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Outstanding research and analytical skills

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Superior organizational skills and attention to

detail

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Proven ability to independently manage multiple

priorities in a fast paced and deadline driven environment

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Ability to work effectively and proactively

within a team setting

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Experience setting up campaigns in paid search

or paid social platforms, including Google AdWords and Facebook

Desired qualifications:

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3+ years of digital/social analytics role.

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Bachelor’s or advanced degree in quantitative

marketing, economics, mathematics, statistics, finance or a science

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Data manipulation, and statistics knowledge

(MySQL, SAS, SPSS)

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Experience with web measurement and ad serving

tools such as Doubleclick or Sizmek

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Syndicated market research tools (Gfk, MRI,

Nielsen, Comscore, Simmons, Scarborough, IMS, HitWise)

How to Apply:

Please visit the careers section

of our website at http://www.ogilvypr.com/about-ogilvy-pr/careers.cfm

to apply online. While we welcome

applications from out of state candidates, we are unable to provide

reimbursement for relocation or travel expenses for this position.

Please visit the careers section of our web site at http://careers.ogilvy.com to apply

online. No phone calls or emails please.

Only those candidates selected to interview will be contacted. While we welcome applications from out of

state candidates, we are unable to provide reimbursement for relocation or

travel expenses for this position.

EEO/AA/M/F/D/V

About us

“Times New Roman”;mso-ansi-language:EN-US;mso-fareast-language:EN-US;

mso-bidi-language:AR-SA”>Ogilvy Public Relations Worldwide (Ogilvy PR) is a

global, multi-disciplinary communications leader operating in more than 70

markets. Named 2009 Large Agency of the Year by PRNews and 2008 Large Agency of

the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with

cutting edge digital innovations to craft strategic programs that give clients

winning and measurable results. In its 29th year, Ogilvy PR provides strategic

public relations counsel to a variety of clients across its social marketing,

public affairs, healthcare, consumer marketing, 360-degree digital influence,

corporate, and technology practices. Ogilvy

PR is a WPP company, one of the world’s largest communications services

organizations (NASDAQ: WPPGY,

www.wpp.com).

For more information, visit our Web site at www.ogilvypr.com

Job ID: 81a1849dc621d870e1fd983197cf330e
Employment Type: Other

This job is no longer available.

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