Ogilvy Washington is seeking a Digital Analyst to work
closely with the VP of Data & Analytics and the Director of Paid Media. Our
team is an award-winning cross-discipline group. We develop remarkable digital
and social experiences with some of the world’s leading brands, causes, and
issues, by working collaboratively across our creative, development, account
and research teams.
This is a great opportunity to showcase your creative, research,
planning, and analytical capabilities. You will provide the insights that drive
great creative and analyze the data to measure and optimize its effectiveness.
You will also have the opportunity to shape our analytics and paid media offerings
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in collaboration with data and analytics professionals across the US analytics
group.
Responsibilities:
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Work closely with integrated team to develop and
implement strategic measurement plans to ensure accurate measure of true KPIs.
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Work closely with integrated teams to establish
reporting processes that highlight value and achievement of client goals.
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Work closely with integrated digital team,
including creative, paid media and client service, to create data driven
recommendations for launching and optimizing digital campaigns across channels.
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Understand client business needs, and design
appropriate reporting and analysis solutions on a quarterly, monthly or ad hoc
basis.
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Pull and analyze data from multiple sources (social
media, digital display, paid search, website, earned media, etc.)
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Monitor and analyze campaign performance during
and post-launch, sharing insights across marketing teams.
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Identify
effective and innovative solutions to be used for Online Advertising (OLA),
Search Engine Marketing (SEM), Direct Marketing (DM), or Website measurement
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Create holistic dashboards for sharing across
all levels of client organizations
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Help plan and setup paid media campaigns that
will effectively reach our target audiences
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Liaise with vendors and internal finance
department to reconcile billing numbers for all campaigns
Required qualifications:
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2+ years of digital/social analytics role
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Experience with and understanding of social
media analytics, paid media analytics, Google Analytics, and SEO/SEM.
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Sincere curiosity into how people interact and
are influenced online
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Strong ability to problem solve independently
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paid, owned and earned data
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A “can do” attitude and the willingness to
perform a wide variety of tasks required to meet the daily demands of the
business
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Outstanding research and analytical skills
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Superior organizational skills and attention to
detail
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Proven ability to independently manage multiple
priorities in a fast paced and deadline driven environment
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Ability to work effectively and proactively
within a team setting
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Experience setting up campaigns in paid search
or paid social platforms, including Google AdWords and Facebook
Desired qualifications:
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3+ years of digital/social analytics role.
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Bachelor’s or advanced degree in quantitative
marketing, economics, mathematics, statistics, finance or a science
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Data manipulation, and statistics knowledge
(MySQL, SAS, SPSS)
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Experience with web measurement and ad serving
tools such as Doubleclick or Sizmek
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Syndicated market research tools (Gfk, MRI,
Nielsen, Comscore, Simmons, Scarborough, IMS, HitWise)
How to Apply:
Please visit the careers section
of our website at http://www.ogilvypr.com/about-ogilvy-pr/careers.cfm
to apply online. While we welcome
applications from out of state candidates, we are unable to provide
reimbursement for relocation or travel expenses for this position.
Please visit the careers section of our web site at http://careers.ogilvy.com to apply
online. No phone calls or emails please.
Only those candidates selected to interview will be contacted. While we welcome applications from out of
state candidates, we are unable to provide reimbursement for relocation or
travel expenses for this position.
EEO/AA/M/F/D/V
About us
“Times New Roman”;mso-ansi-language:EN-US;mso-fareast-language:EN-US;
mso-bidi-language:AR-SA”>Ogilvy Public Relations Worldwide (Ogilvy PR) is a
global, multi-disciplinary communications leader operating in more than 70
markets. Named 2009 Large Agency of the Year by PRNews and 2008 Large Agency of
the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with
cutting edge digital innovations to craft strategic programs that give clients
winning and measurable results. In its 29th year, Ogilvy PR provides strategic
public relations counsel to a variety of clients across its social marketing,
public affairs, healthcare, consumer marketing, 360-degree digital influence,
corporate, and technology practices. Ogilvy
PR is a WPP company, one of the world’s largest communications services
organizations (NASDAQ: WPPGY,
www.wpp.com).
For more information, visit our Web site at www.ogilvypr.com