Consultant, Insights + Analytics

Overview

Consultants work with a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement

Major facets of the role include:

  • Using data efficiently to drive actionable insights
  • Presenting information in a manner that is both easy for a lay-person to understand as well as statistically sound

Responsibilities

  • Work closely with media planning teams to measure the effectiveness of digital media campaign performance
  • Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
  • Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
  • Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution modeling
  • Generate insightful visualizations and performance dashboards to depict data
  • Retrieve raw research data compiled from 3rd party media tools (competitive spend, audience sizing) and synthesize it into usable forms for media team usage
  • Serve as the main contact point for the majority of internal requests from the media and search teams
  • Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
  • Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Pro-actively identifies new opportunities and offers solutions to move forward
  • Serve as thought leader internally and with clients writing POV's on industry trends, new technologies in the analytics area
  • Establish strong relationships with advertising research community

Qualifications

  • 3-5 years experience in an analytical role
  • Online marketing and media experience/background
  • Experience with other data manipulation and visualization tools including: SAS, SQL, Tableau, SPSS
  • Digital Media experience/background preferred
  • Experience with ad servers (Doubleclick) and web analytics platforms
  • Knowledge of media planning tools including MRI, Netratings, Comscore, Stradegy, Nielsen Monitor+
  • Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels. Demonstrated project, and client management expertise
  • Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously
  • Must be a team player with experience working on a cross-functional team
  • Competency in analytics techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, and significance testing
  • Excellent written and verbal communication skills (including presentation skills)
  • Supervisory and client-facing experience

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