Associate Strategy Director

Responsibilities

  • Manage brands building strategies around multiple product lines/brand portfolio.
  • Is fluent and comfortable with a large body of brand and strategy theory and can easily identify the proper approach for a specific problem.
  • Leads client workshops, commanding a presence in the room, with the desired end outcome always in mind.
  • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work.
  • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts.
  • Has a good understanding around brand and communication theory, and knows where to seek for the right approach to a specific problem.
  • Collaborates with creative and comms planning partners to stretch our thinking for how they take shape.
  • Manage and direct a team of Senior Planners, Planners who ate assigned to the Planning Director’s accounts. Provide professional development opportunities and on the job training as needed.

Qualifications

  • 6-8 years of experience in strategic planning.
  • Bachelor’s degree.
  • Strong command of most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
  • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business.


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