Associate Director, Media Analytics

Overview

Associate Director Media Analytics is responsible for advising clients on all aspects of data measurement, data capture and research as it pertains to media. They manages team of consultants and analysts.

Responsibilities

  • Associate Director, Insights & Analytics with managerial responsibilities of the analytics practice
  • Primary resource for clients' media measurement and research needs
  • Act as thought leader in digital and direct trends and techniques
  • Establish measurement plans and strategies in conjunction with media planning teams
  • Ensure quality and timeliness of measurement deliverables
  • Consistently proposes and designs analysis and research projects on behalf of clients
  • Maintain strong relationships with the advertising research community, particularly as it pertains to the Internet
  • Some involvement in new business pitches
  • Mentor and develop team of managers and analysts

Qualifications

  • 7+ years experience in a digital media or analytical role
  • Strong client-facing experience
  • Excellent management track record
  • Proven experience with translating response data and survey results into actionable use
  • Statistical aptitude
  • Excellent presentation and facilitation skills
  • Knowledge of tools including 3rd party ad serving, syndicated research, and website analytics

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