Associate Director, Analytics

Job Summary:

  • Assoc. Director, Media Analytics is

responsible for advising clients on all aspects of data measurement, data

capture and research as it pertains to media

  • The candidate will work closely with the Director,

Insights & Analytics to manage a team of analysts as well as partner with

Media planning team leads to measure media activities

Responsibilities:

  • Work with Director to develop annual

analytics plans tailored to each client's business objectives

  • Must be willing to roll up their sleeves to

help team of junior analysts to execute against analytics plans and projects

  • Serve as primary resource for clients'

media measurement and research needs including: reporting and insights, testing

and optimization, attribution modeling, and media research

  • Partner closely with media planning teams

to meet all client deliverables as well as push new innovations forward

  • Review current reporting processes and work

with the Technology team to identify opportunities to improve efficiency

through the use of technology and automation

  • Recommend creative ways to present data and

lead team to uncover actionable insights

  • Consistently proposes and designs analysis

and research projects on behalf of clients

  • Act as thought leader in digital and direct

trends and techniques

  • Ensure quality, accuracy, and timeliness of

measurement deliverables

  • Help develop and implement measurement best

practices and guidelines across the agency

  • Maintain strong relationships with the

advertising research community

  • Some involvement in new business pitches
  • Mentor and develop team of managers and

analysts

Qualifications:

  • 7+ years experience in a digital media or

analytical role, 1-2 years leadership in managing analysts

  • Strong client-facing experience
  • Excellent management track record
  • Must be a team player and have experience

collaborating across cross-functional agency teams

  • Needs to be willing to get their hands

dirty and help with analysis and deliverables

  • Exceptional presentation and facilitation

skills

  • Proven experience with translating media response

data and survey results into actionable insights

  • Proficiency with cross-media research and

marketing mix modelling techniques

  • Solid experience with latest media

measurement practices, including attribution modelling, advertising research,

cross-platform measurement, DMPs, dynamic creative testing

  • Strong analytical skills including

reporting, building dashboards,

predictive modelling, and advanced analytics

  • Must understand the technical side of

advertising

  • Fluency with core media tools (ad servers,

syndicated and first party research), as well as leading industry vendors

across online and offline media, social, website, audience targeting, DMPs, research,

and attribution

  • Strong experience with data manipulation

and visualization tools including: SAS, SQL, Tableau, SPSS, R


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