Assistant Account Executive, Media Influence

Overview

Ogilvy PR is currently seeking an Assistant Account Executive to join our Media Influence practice. Our new AAE will have a passion to develop professional public relations skills while working on a number of clients in her/his group.

Responsibilities

  • Actively contributes in group and team meetings, as well as in brainstorming, developing and researching client programs.
  • Demonstrates knowledge and understanding of company vision, values and structure, including the full range of company products, services and capabilities.
  • Identifies and pursues opportunities for getting involved and contributing to the account, team and agency.
  • Gains knowledge of the full range of resources available throughout the company.
  • Monitors and analyzes media coverage and other relevant communications vehicles for clients and prepares reports.
  • Develops daily monitoring reports that require minimal editing from supervisors, and are free of typographical and grammatical errors.
  • Can spot errors in media coverage of the brand/client based on their understanding of the product/study outcomes
  • Evaluates and analyzes information and data, including development of succinct, accurate summaries and analyses of research.
  • Drafts news releases, pitch letters, case histories, by-liners, op-eds, etc.
  • Able to develop fact sheet/backgrounders, first draft of pitch letter
  • Knows how to accurately reference documents as per the client requirements
  • Develops media lists and other reports (e.g., competitor, consumer, legislative or interest group analyses) completely and accurately.
  • Affirmatively works to enhance skills and comfort at conducting media outreach.
  • Conducts editorial outreach and is gaining understanding of the dynamics of media relations.
  • Able to develop editorial calendars, and pitch trade and appropriate consumer media.
  • Arranges meetings and events, including press conferences, analyst meetings, annual meetings and other special events.
  • Coordinate with vendors, help to prepare competitive intelligence charts, develop briefing books
  • Develops and proposes storylines and other tactical program elements that further clients' objectives.
  • Identify vendors for specific program projects, secure price quotes, help team decision-making.

Financial/Administrative:

  • Develops and applies understanding of billing and budgeting processes.
  • Keeping track of invoices and processing them, and ensuring they are included on preforms in timely manner
  • Prepares well documented, thorough activity reports.

Business Development:

  • Participates in development of programs and new business pitches, for new and existing clients, as assigned.
  • Does new business work in addition to current client work

Qualifications

  • Bachelor's Degree in Public Relations or related field,
  • Relavent experience within an high paced, public relations environment (internships a must)
  • Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.
  • Proficient in Word, Excel, PowerPoint and Adobe.
  • Understands and effectively utilizes both internal and external research capabilities, including use of the Internet and other existing and emerging communications resources.
  • Operates with independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.

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