Analyst, Media Insights & Analytics

p.p1 {margin: 0.0px 0.0px 2.0px 0.0px; font: 14.0px ‘Helvetica Neue’; color: #454545}

p.p2 {margin: 0.0px 0.0px 2.0px 0.0px; font: 14.0px ‘Helvetica Neue’; color: #454545; min-height: 17.0px}

p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px ‘Helvetica Neue’; color: #454545}

p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px ‘Helvetica Neue’; color: #454545; min-height: 14.0px}

p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px ‘Helvetica Neue’; color: #454545; min-height: 15.0px}

li.li3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px ‘Helvetica Neue’; color: #454545}

span.s1 {font: 10.0px Menlo}

ul.ul1 {list-style-type: disc}

Title: Analyst, Media Insights & Analytics

Job Summary:

Analysts must be excellent problem solvers.

Analysts play a critical role working alongside the strategic planning teams and their advertising clients to improving marketing efficiency through measurement and research. The Analysts should be inherently curious about media and advertising technologies. Analysts will be expected to:

  • Design, execute measurement strategies tailored to Neo’s media accounts across a multitude of advertising channels
  • Consult on the optimal mix of technologies for conducting marketing research to harvest actionable business insights that improve the validity and effectiveness of campaigns
  • Manipulate and analyze “big” data sets synthesized from a variety of sources
  • Present findings in a concise, logical and visual manner to the strategy teams and directly to the clients

Responsibilities

  • Assist media analytics and planning teams with various analytic projects
  • Retrieve raw research data compiled from 3rd party media tools and synthesize it into usable forms for media team usage
  • Assist client in running numerous reports, i.e. creative performance, cluster analysis, etc.
  • Maintain library of up-to-date internet industry statistics and reports
  • Maintain and teach others to use media systems
  • Generate competitive ad spend reports
  • Assist in original research and the writing of reports

Qualifications:

  • 1-2 years of experience in a similar marketing or research role, especially from marketing analytics firm
  • Bachelor’s or advanced degree in quantitative marketing, economics, mathematics, statistics, finance or a science
  • Strong analytical orientation
  • Strong communication and interpersonal skills
  • Understanding of marketing research and scientific methods
  • Proficiency in MS office

Additional desirable experience:

  • Data manipulation, and statistics knowledge (MySQL, SAS, SPSS)
  • Web Coding (html, javascript, python)
  • Web Measurement Technologies (ad servers, web analytics platforms)
  • Syndicated market research tools (Gfk, MRI, Nielsen, Comscore, Simmons, Scarborough, IMS, HitWise)

Meet Some of Ogilvy's Employees

Alexander L.

Assistant Account Executive

Alexander and his team bridge the gap between Ogilvy’s clients and its internal departments. As an Assistant Account Executive, Alexander combines client feedback with creative know-how put together amazing campaigns.

Paige R.

Account Supervisor

Paige exceeds client expectations as she oversees Ogilvy’s international accounts. She works closely with Ogilvy’s Creative and Planning Departments—tracking timelines to keep projects running smoothly.


Back to top