Account Manager, Brand Promotion & Digital - Ogilvy Healthworld

A day in the life of...

Ogilvy CommonHealth – the largest global network in healthcare communications – provides strategic, integrated communication solutions for our clients, including many of the biggest names in the pharmaceutical industry. In the UK, we operate under the name of OHW UK and comprise of over 180 healthcare communication specialists across the disciplines of brand promotion & digital, medical communications, market access, clinical trial management, consulting, digital, and public relations. We believe we are like no other; we blaze new trails, we encourage a culture of creativity and innovation; we challenge as well as generously reward our team.

Brand Promotion & Digital, Ogilvy Healthworld

Brand Promotion & Digital is a new kind of way of working. Clients with digital communication requirements no longer have to make a decision between a traditional healthcare expert and a digital guru. Our full service approach delivers experience, thought leadership and specialist skills in both healthcare and digital. That gives us the freedom to use technology to its full; create inspiring work that engages, and generate interactive experiences that make brands stand out from the rest. That is our passion.

Account management:

  • Possess a thorough understanding of client brand, the market environment, (key clinical studies) and marketing strategy.
  • To manage the day-to-day running of account(s)
  • Ensuring implementation of all projects of designated responsibility to quality standards, meeting all deadlines, or managing deadline amendment proactively.
  • Ensure and recommend appropriate task allocation to external freelancers following discussion and authorisation of Account Directors.
  • Ensure regular client update or campaign/project progress, and manage any changes to planned activities that may occur.
  • Responsible for regular client phone contact, and prompt and accurate contact/phone contact reports within 24 hours of meeting/discussion.
  • Responsible for accurate estimating, billing, awareness of budgetary status at all times to ensure account budget not exceeded and ensure project profitability.
  • Undertake 'market intelligence' to monitor issues/external environment to aid regular review of programme strategy.
  • Adhere to financial management, creative briefing and job bag systems.

People Management:

  • Provide clear and accurate briefings to all personnel tasked with project implementation.
  • Proactively alert Account Director to client or programme issues and recommend strategies and solutions.

Client liaison:

  • Maintain regular client contact
  • Maintain awareness and understanding of current issues relating to client and product area.
  • Advise client on necessary campaign changes/external issues and question and challenge client in a manner appropriate to the Company and individual client
  • Ensure speedy responses to client enquiries
  • Demonstrate innovation and creativity beyond client ideas in brainstorm sessions/when developing campaigns/programmes
  • Maintain social contact with client personnel

Growing Existing Business & New Business:

  • Work with the Account Director to develop opportunities for growing existing business within current client pool for OHW Advertising and other OHW UK companies.
  • Participate in developing new business pitches.

Ogilvy Healthworld Advertising

  • Ensure understanding and implementation of all OHWA procedures and quality standards
  • Computer literacy
  • Have a sound knowledge and understanding of Company business.
  • Have a sound understanding of our relationship with other Ogilvy companies, and the resources and support this offers us (Truffles etc)
  • Identify with company goals.
  • Keep work area tidy.

We rely on you to...

Account management:

  • Possess a thorough understanding of client brand, the market environment, (key clinical studies) and marketing strategy.
  • To manage the day-to-day running of account(s)
  • Ensuring implementation of all projects of designated responsibility to quality standards, meeting all deadlines, or managing deadline amendment proactively.
  • Ensure and recommend appropriate task allocation to external freelancers following discussion and authorisation of Account Directors.
  • Ensure regular client update or campaign/project progress, and manage any changes to planned activities that may occur.
  • Responsible for regular client phone contact, and prompt and accurate contact/phone contact reports within 24 hours of meeting/discussion.
  • Responsible for accurate estimating, billing, awareness of budgetary status at all times to ensure account budget not exceeded and ensure project profitability.
  • Undertake 'market intelligence' to monitor issues/external environment to aid regular review of programme strategy.
  • Adhere to financial management, creative briefing and job bag systems.

People Management:

  • Provide clear and accurate briefings to all personnel tasked with project implementation.
  • Proactively alert Account Director to client or programme issues and recommend strategies and solutions.

Client liaison:

  • Maintain regular client contact
  • Maintain awareness and understanding of current issues relating to client and product area.
  • Advise client on necessary campaign changes/external issues and question and challenge client in a manner appropriate to the Company and individual client
  • Ensure speedy responses to client enquiries
  • Demonstrate innovation and creativity beyond client ideas in brainstorm sessions/when developing campaigns/programmes
  • Maintain social contact with client personnel

Growing Existing Business & New Business:

  • Work with the Account Director to develop opportunities for growing existing business within current client pool for OHW Advertising and other OHW UK companies.
  • Participate in developing new business pitches.

You are great at...

PROFESSIONAL SKILLS:

  • Advertising/branding services:
  • Develop comprehensive creative briefs for review by Account Director
  • Oversee client regulatory approval process for copy/designs (referencing, marking-up revisions etc)
  • Responsibility for briefing in creative work and monitoring workflow through the studio on account projects
  • Responsibility for ensuring the quality of creative concepts and materials produced by the studio on time, and on budget.

Regulatory Knowledge/expertise:

  • Build a thorough understanding of all relevant codes of practice/legislation governing ethical, OTC, health supplement advertising/media/web-based communication with healthcare professionals, patients and public

Professional Relations:

  • Build and maintain contact with key opinion leaders who will be of benefit to account areas of responsibility.

Media:

  • Build and improve knowledge of media and its application to healthcare communications.
  • Develop and maintain media contacts, both with media buying companies and the media
  • Liaise with media buying companies to implement and develop media plans and ensure their implementation

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