Account Manager

Overview

WHAT WE'RE LOOKING FOR:

We are looking for a new Account Manager to work on one big account or a portfolio of smaller ones.

As an expert in your field, we expect to make the most of your specific discipline& skill set in addition to your experience in driving client growth.

Responsibilities

PRIMARY FUNCTION:

• To be responsible for the smooth running of an account and the production of its advertising
• To build strong relationships and foster good team spirit with both clients and members of the agency team
• To play a pivotal role in the development of advertising and creative strategies
• To show leadership and drive-in thinking of innovative solutions to business/strategic problems and in merchandising the Agency’s services (particularly Brand Stewardship)

KEY RESPONSIBILITIES / DELIVERABLES

• To be ultimately responsible for ensuring work is produced on time and within budget
• To assist other departments with forward planning on future projects
• To have a thorough working knowledge of all agency systems
• To have a thorough understanding of the client’s business and the major factor/s trends shaping their market(s)
• To be the client’s port of call for all administrative issues
• To be the agency team’s first port of call for all questions relating to client issues
• To build relationships with clients based upon trust/mutual understanding
• To foresee any client issues/questions or internal resourcing issues before they arise.
• To be the creative teams’ main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work
• To oversee the production of all campaigns produced
• Should master a range of presentation techniques and considers the most appropriate and inspiring way to sell each piece of work
• Should keep abreast of the latest and best creative work across the industry
• To Manage the agency’s billing system, helping the account executive to overcome any problems that may arise
• To help to improve profitability by thinking of ways to cut down on costs incurred running accounts
• To overcome any difficulties in getting creative work out on time
• Should have a solid knowledge of all TV/Print production issues such that, if necessary, cost saving solutions can be proposed
• To ensure that creative team/traffic manager/production manager/media are all on the same wavelength throughout a project and are aware of each other’s deadlines
• Should have a deep understanding of consumer motivations/behaviour patterns in the marketplace
• To help the Account Director and Planner to develop a rigorous and insightful advertising strategy
• Should have the ability to contribute to well thought out, single-minded, inspiring creative briefs. This is a joint responsibility with the Account Planner and Account Director
• To delegate effectively and appropriately to their reports/other departments/ their Account Director
• Regular client contact – call before called
• Successful relationships with Client middle management
• Creation and Management of project timelines
• Writing simple briefs on communication projects
• Assisting Account Director in briefing creative
• Managing Internal Creative presentation sessions
• Estimate generation & Invoice management
• Profitability improvement through estimate and invoice management
• Monthly brand updates for Sr. Management
• Generating and presenting category environment reviews
• Demonstration of clear TTL communications knowledge through cross channel recommendations

Qualifications

PROFESSIONAL & TECHNICAL SKILLS REQUIRED FOR THIS POSITION

• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conduct regular performance and development reviews

• Understand the dynamics of the market and the brand within the market
• Builds knowledge of brands, synthesising and interpreting information to facilitate strong strategic thinking
• Ensure that all brand activity is on agreed brand strategy
• Work to ensure client and agency share same expectations across all projects
• Represents individual or team point of view in convincing and compelling manner