Account Executive

The Account Executive exhibits the potential skills of the account

management discipline. Understands the agency portfolio of offerings

and how to apply them to solve client business problems. Partners and

owns the relationship with clients at the most Jr. levels. Is an Agency

Driver that works to keep the agency operations moving along.

Integrated background necessary – must have digital production

experience.

Responsibilities:

  • Builds expertise on a brand’s competitive landscape and product differentiators
  • Understands appropriate research techniques for strategy, creative, and media needs
  • Collaborates with Strategic Planning to develop briefs
  • Participates in /has exposure to development of client marketing strategy
  • Establishes core relationships with junior clients
  • Knows when to escalate potential problems
  • Acts as key collaborator with Consulting groups
  • Develops key creative, engagement planning and analytics relationships
  • Is able to partner with, organize and navigate assignments effectively, with multiple 3rd party vendors
  • Evaluates creative work and provides feedback for revisions, as needed
  • Able to adequately represent client interests to team
  • Collaborates with specialists at appropriate times to ensure consensus around scoping, project approach, etc.
  • Ability to write accurate simple scopes by engaging appropriate

discipline leads and asking detailed questions of clients to gain

clarity around deliverables and needs (excels in project definition)

  • Documented, rigorous scope tracking and scope creep identification. Manages finances.
  • Effectively and proactively communicates to client issues that can result in a scope change
  • Issues change orders, with oversight
  • Monitors critical project hand-offs
  • Initiates, presents, and drives to completion value-added projects (participation dependent on level of complexity)
  • Understands the implications of business strategy on project decisions
  • Responsible for weekly/monthly project status reports
  • Sets up meetings, includes the correct people, and provides accurate agendas and precise, actionable meeting notes

Qualifications:

  • Bachelor’s degree in related field preferred
  • Two to five years related experience required with established track record including experience working autonomously
  • Experience presenting information both orally and in writing
  • Prior experience working on digital campaigns that may encompass

CRM, Social CRM and/or website/microsite development required

  • CPG and/or Baby/Infant Nutrition brand experience preferred
  • Prior experience working on a digital loyalty program and/or CPG digital loyalty program a huge plus
  • Prior experience working with and/or working knowledge of with a CMS a plus
  • Solid business writing skills
  • Working knowledge of media basics
  • MS Project, PowerPoint, Excel


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