Account Director with PR experience




Role –  ACCOUNT DIRECTOR should be an experienced communications professional, capable of independently managing multiple accounts, projects and clients for specific industries/practice areas.  She/he has strong client relationships and is considered a company leader. 


Concept – An account director has demonstrated high-level professional knowledge and skills, successfully managing multiple accounts and projects in specific industries/practice areas, with a high degree of success and with little top cover from her/his Group Account Director. She/he has proven project management and consultancy, budgeting, counseling, people management and business development skills, with increasing emphasis in building business and people.  She/he takes responsibility for the accounts/projects she/he leads, ensuring strong client relationships and excellent client service, applying the office’s best resources, and effectively managing people involved in servicing the account. She/he has the confidence and support of her/his staff, and is able to lead them to achieve their best performance. As a company leader, she/he demonstrates the ability to help deliver on the company’s vision and growth projections. 


Account Management

  • Manages client expectations and ensures that these are met.
  • Develops and manages projects/programs, including conceptualization and planning, staffing and evaluation, budgets and timelines.
  • In managing the account team, ensures that work is delegated to the appropriate experience levels within the team structure.
  • Is the client contact for the full account and ensures that agency points of contact grow over time. 
  • Is the key resource for client consultancy and strategic communications.
  • Manages client presentations for project management/program status.
  • Ensures that account team(s) are appropriately informed and involved in projects.
  • Anticipates and leads in the resolutions of emerging account problems.
  • Ensures that team can articulate and apply agency vision, goals, practice areas and capabilities.


Professional Skills

  • Has deep and diverse account experience that confidently supports public relations counsel.
  • Has deep understanding of public relations and a track record of achieving public relations objectives.
  • Understands business trends for industry segments/products.
  • Responsible for overall development of program based on team input.
  • Directs development of range of materials developed by account team including press releases, speeches, articles, and brochures.
  • Develops and guides media relations strategy.
  • Has established relationship with senior members of print and broadcast media, industry and consumer groups, and influencers.
  • Efficiently and effectively plans and manages large-scale events
  • Applies specialized expertise to client work.
  • Has strong presentation skills and demonstrated ability to play a leadership role in a wide range of presentation settings.
  • Helps team apply knowledge of the creative process, print and video production, as well as emerging media
  • Anticipates and develops solutions to client needs and problems.
  • Provides strong leadership in building effective, productive account teams.



  • Develops accurate project budgets and ensures effective monitoring.
  • Drives team in timely development and distribution of bills and activity reports, collections, and other financial and administrative details.
  • Contributes to forecasting/projections by the senior managers
  • Meets billability targets established for the Account Director position.


People Management

  • Participates with senior managers in hiring, assessment and career development activities for her/his team.
  • Identifies strengths and weaknesses of direct reports, providing day-to-day guidance on job performance and career development
  • Manages timely performance appraisals for direct reports
  • Manages staff to maximize productivity and individual/team and financial performance.


Business Development


  • Provides leadership in growing existing accounts.
  • Works with Group Account Director in identifying and pursuing opportunities for developing new business within and across company offices and practice areas.
  • Provides leadership in developing and presenting new business programs for potential and existing clients.
  • Ensures that team contributes quality ideas and recommendations for new/expanded programs and proposals.
  • Delivers strong analyses, strategy and concepts to new program development.
  • Presents and discusses company credentials and capabilities, based on knowledge of cases, products and services and ensured team understanding of this area


Initiative and General Management


  • Helps drive achievement of the company’s vision and exemplifies the company’s values in day-to-day behavior..
  • Routinely contributes to agency growth and performance as project, team, group and agency leader.
  • Manages people in effective, productive manner that also develops their skills and loyalty to the firm.
  • Delegates effectively.
  • Routinely develops and implements solutions when problems arise.
  • Assists peers in problem solving, and leverages talents of colleagues in own problem solving.
  • Routinely seeks and shares information with colleagues.
  • Directs and facilitates others’ contributions to team, staff and client meetings.
  • Works with senior managers to identify and address supervisory training, leadership and career development needs.
  • Continually seeks new ways to learn and improve and contribute.


Back to top