MS Product Manager
- Istanbul, Turkey
-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
-Develops brand strategy, promotional campaigns and tactical plans within marketing budgets -Prepares content of Integrated Brand Teams and Launch Teams -Runs market research programs & market insights for responsible brand and monitors /anticipates market development -Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines. -Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results. -Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Compliance with applicable policies, procedures and otherregulations
- -Market share & market share growth -Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements
Marketing in Healthcare / Pharma business Brand Management Market Knowledge and Network is desirable 3-4 years relevant experience Customer Segmentation (Customer attitudes & behaviors) Competitive landscape Market Research Sources / Methods Patient Support Programs Healthcare system knowledge, industry and market products and competition
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