BUSINESS UNIT OVERVIEW
- Maintain all packaging customers (A and B class customers) within designated territory with aim to grow revenue year on year as per the company guidelines & expectations
- Increase system population through pro-active sales activities within new, existing & competitive accounts
- Work to recapitalise existing Nordson installed base through pro-active focus on customers with inefficient & obsolete equipment
- Introduce, promote & up-sell latest range of Nordson equipment to all customers
- Develop Aftermarket business with aim to generate average territory spare parts revenue stream of £600 per installed system. 50% of all systems should have Preventative maintenance agreements signed & active
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MAIN TASK & DUTIES OF THE POSITION
- Identify A & B accounts & develop appropriate relationship to develop business
- Grow recapitalisation system sales in line with Company objectives
- Develop multi system sales opportunities using "Value Selling" techniques
- Use existing application database to identify new potential sales in existing customers
- Identify new potential customers through pro-active data-mining & networking
- Pro-actively up-sell aftermarket products, as appropriate, to all customers
- Gain firm knowledge of territory through courtesy calls & liaison with Engineering team
- Generate strong working relationships with adhesive suppliers & transfer knowledge
- Report all activities & customer data in CRM system to ensure complete transparency
- Interact with colleagues to help transfer knowledge & potential opportunities to sales force