Area Manager, Packaging


  • Maintain all packaging customers (A and B class customers) within designated territory with aim to grow revenue year on year as per the company guidelines & expectations
  • Increase system population through pro-active sales activities within new, existing & competitive accounts
  • Work to recapitalise existing Nordson installed base through pro-active focus on customers with inefficient & obsolete equipment
  • Introduce, promote & up-sell latest range of Nordson equipment to all customers
  • Develop Aftermarket business with aim to generate average territory spare parts revenue stream of £600 per installed system. 50% of all systems should have Preventative maintenance agreements signed & active


  • Identify A & B accounts & develop appropriate relationship to develop business
  • Grow recapitalisation system sales in line with Company objectives
  • Develop multi system sales opportunities using "Value Selling" techniques
  • Use existing application database to identify new potential sales in existing customers
  • Identify new potential customers through pro-active data-mining & networking
  • Pro-actively up-sell aftermarket products, as appropriate, to all customers
  • Gain firm knowledge of territory through courtesy calls & liaison with Engineering team
  • Generate strong working relationships with adhesive suppliers & transfer knowledge
  • Report all activities & customer data in CRM system to ensure complete transparency
  • Interact with colleagues to help transfer knowledge & potential opportunities to sales force

Meet Some of Nordson's Employees

David Z.

Business Unit Director

David grows Nordson’s business and manages customer demands. By maintaining organization and coordinating efficient internal teams, Nordson reduces costs and elevates the production activity.

Barrington R.

Engineer, Lab

By assessing and monitoring what works best, Barry defines and achieves the right quality, requirements, and results that live up to Nordson's top-quality standards.

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