Digital Marketing Manager
The Digital Marketing Manager is a key position that fills a critical need as Ninthlink positions itself into 2017. Reporting to the Chief Marketing Officer and CEO, the Digital Marketing Manager will work closely with the marketing team, account managers and outside vendors to deliver on client KPI’s outlined in our marketing programs. The Digital Marketing Manager will serve as a technical and project management lead for the department, aiding in decision-making regarding systems, process improvements, and training. Working across multiple teams within the company to execute on deliverables. For someone who excels in the role, this position will evolve over time to a manager of all marketing channels with senior management responsibility.
A Day in the Life of a Digital Marketing Manager:
Lead client digital marketing efforts across SEM, SEO, and social media channels; including A/B testing, landing page optimizations, and the overall user experience for our clients websites.
Prepare performance summaries for all digital channels, including variance analysis to key benchmarks. Capture KPIs, highlighting business trends and informing management of risks & opportunities for our clients.
Evaluate and analyze client digital strategy and performance, and recommend and implement improvements to the current strategy as required.
Work closely with the CMO to execute on recommendations for increasing conversion rates and improving efficiency.
Manage external partners, vendors, and technology relationships, continuously evaluating and monitoring digital trends.
Execute advertising campaigns as required to support projects and/or vendors
Communicate clearly and effectively with production and marketing teams to successfully project manage all marketing related deliverables.
Ensure creative adheres to technical specifications, including testing analytics to determine if all key metrics are successfully being measured.
Oversee marketing teams to optimize campaign performance based on client goals.
Help develop training materials and train new hires.
Strive for out of the box thinking.
What You Have:
5-7 years of proven experience leading marketing campaigns end to end, especially online campaigns, with solid knowledge of audience, brand, targeting and segmentation, messaging and positioning, creative, content, and the marketing mix across the buyer’s journey
Excellent communication and interpersonal skills, with the ability to converse with site managers and developers as well as account executives and clients/agencies to address client and sales needs in an expedient and courteous manner.
Proven track record executing on growth and efficiency improvements through SEM, SEO, social advertising, and website conversions.
Experience in both b-to-b and b-to-c marketing strategies is a plus with an emphasis on lead generation, ecommerce, digital marketing and engagement strategies
Strong managerial and process management skills.
Thorough understanding of SEO best practices along with the convergence between SEO, content, social and other inbound marketing channels
Experience with website usability, responsive design, and website optimization
Ability to handle heavy workload, mediating many demands and requests with strong problem solving drive.
Exposure to marketing automation and CRM
Blend of analytical and creative mindset
High integrity individual who’s a great teammate
A true passion for marketing and the desire to work in a fast-paced, rapidly growing firm in a position of significant impact
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