Senior Director, Nike Consumer Experiences

We are searching for an omnichannel retail expert with strong digital commerce experience to lead Nike's strategy to co-create Nike Consumer Experiences (NCX) with our strategic retail partners. Nike Consumer Experiences are digital and physical retail experiences that elevate and showcase Nike's brand innovation and premium product stories through consumer service, brand services and digital / physical environments. This role leads a global team that connects and supports integrated teams in our geographies (North America, EMEA, Asia Pacific & Latin America and Greater China) through subject matter expertise, guidance and tools.

Responsibilities:

Consumer Focus:

  • Champion and deeply empathize with the consumer shopping for Nike throughout their retail journey (digital, physical, multi and mono-brand)
  • Understand the full consumer retail journey from inspiration to purchase to post purchase
  • Identify consumer frictions and determine ways to remove those frictions; identify opportunities and ways to elevate and create distinctive Nike retail consumer experiences

Subject Matter Expert:

  • Be the subject matter expert on omnichannel retail best practices leveraging the best of Nike Direct, partner retail and external benchmarks to continually support and evolve our partners' consumer experiences
  • Consult with Marketplace Development leads in our geographies and their retail partners on how to best serve their consumer while elevating the Nike experience
Delivery Mindset:

  • Drive delivery of NCX in collaboration with our geographies and partners. Work to secure resources and teams necessary to deliver across Nike
Process Clarity:
  • Develop strategies, frameworks and tools to equip our teams and partners with clarity on Nike Consumer Experience expectations
  • Deliver standards to geographies to communicate how we will operationalize services, implement environment standards and develop / deploy membership programs
  • Partner closely with Nike Direct, merchandising, retail marketing, store design, technology and marketplace operations teams to provide clarity on all functional components of the NCX strategy and deliverables and to ensure ownership and accountability

Pilot, Test, Learn:
  • Drive a deliberate innovation process that evaluates the impact of new concepts as pilots with the use of data and analytics to determine potential scaling. Foster a culture of experimentation and objective analysis

Financial Acumen:

  • Bring a rigorous perspective on financial success measures to our retail innovations
  • Develop benefits / case studies to support the NCX initiatives through the lens of the consumer, our partners and Nike
  • Oversee NCX collaborations as a business with expected results and identify critical levers for driving results


Qualifications

  • 7+ years of experience leading consumer experience design or strategy for a best in class digital retailer, world-class omnichannel retailer or retail creative agency
  • 10+ years retail experience; strong retail analytical and business acumen
  • Digital and physical store design, visual merchandising and / or retail marketing experience required
  • Excellent communication skills with a proven track record presenting to and evangelizing direction to cross-functional team
  • Expertise in leading, working and communication with multi-cultural teams
  • Ability to lead and influence cross functional global and geographical teams
  • MBA, MFA or other graduate degree preferred


  • 7+ years of experience leading consumer experience design or strategy for a best in class digital retailer, world-class omnichannel retailer or retail creative agency
  • 10+ years retail experience; strong retail analytical and business acumen
  • Digital and physical store design, visual merchandising and / or retail marketing experience required
  • Excellent communication skills with a proven track record presenting to and evangelizing direction to cross-functional team
  • Expertise in leading, working and communication with multi-cultural teams
  • Ability to lead and influence cross functional global and geographical teams
  • MBA, MFA or other graduate degree preferred



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