Senior Director Membership & Loyalty EMEA

Nike's Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries.

At the heart of the Consumer Direct Offense is Nike's new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to Nike's greatest innovations and hottest styles is about three key benefits that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.

To supercharge this offense, we have brought together a Nike Membership organization. Our mission is to create the world's most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand.

Nike is now looking for a Senior Director Membership for Emea to build, lead and drive the Nike Membership organization for Nike

Responsibilities:

  • Lead the membership offense in the Geo, focused on delivering physical product benefits, program management, & business growth
  • Define and implement consumer loyalty program and strategy based on behavioral and consumer psychology and data insights
  • Devise, test, market & roll-out benefits for Nike membership
  • Run an 'always-on' Learning Agenda, incorporating feedback and best practices from around the globe
  • Enable collaboration between the team & key Nike partners
  • Develop & manage a diverse team of experts focused on the Nike consumer

Qualifications
  • Minimum 10 years of experience in Leading Director role with at least 6 years in Global Consumer Loyalty and Memberships
  • Ability to plan, lead and deliver transformational change throughout the organization
  • Experience managing consumer loyalty programs in a global organization
  • Understanding of behavioral economics & consumer psychology
  • Data-driven mindset
  • Expertise in consumer journey mapping, communication strategy & consumer messaging
  • Ability to balance the need to both innovate and operationalize at pace

#LI-EMEA
  • Minimum 10 years of experience in Leading Director role with at least 6 years in Global Consumer Loyalty and Memberships
  • Ability to plan, lead and deliver transformational change throughout the organization
  • Experience managing consumer loyalty programs in a global organization
  • Understanding of behavioral economics & consumer psychology
  • Data-driven mindset
  • Expertise in consumer journey mapping, communication strategy & consumer messaging
  • Ability to balance the need to both innovate and operationalize at pace

#LI-EMEA


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