Performance Marketing Specialist
About the team Working in Nike's Direct to Consumer (DTC) business will be rewarding, it will be challenging and it will most definitely not be just another job. You'll be an Ambassador of the Nike brand: everything we stand for; drive, determination, the unyielding commitment to excellence, these will all be a part of your everyday experience. We're committed to making every consumer's experience a rewarding one, and as a member of our digital retail team, your contributions will be a big part of our success. About the role As our Performance Marketing Specialist for Japan, you'll enable our business to serve our digital consumers, reach and exceed financial goals and build the Nike brand by driving traffic, revenue and maximizing efficiency in digital marketing channels for Nike.com. You'll help define and execute the overall digital performance marketing strategy.This role may require some travel to Nike World Headquarters in Portland, Oregon. Responsibilities - Partner with the Performance Marketing Director and Manager to: Develop expansion and growth strategies for key marketing channels including paid search, natural search, affiliates, online media and social media. Develop and deliver on revenue and budget targets for assigned digital marketing channels and programs for new capabilities. Help create high value consumer segmentation strategies inclusive of repeat/retention programs across marketing channels. Work in a cross-functional team through collaboration with Brand, Nike+ Membership and Leadership on key initiatives. Partner with the Performance Marketing Director and Manager on the selection/expansion of vendors and agencies that support growth plans. Partner with the analytics team to analyze weekly, monthly and quarterly reports: draw insights, help the team identify optimization tactics and adjust strategy. Requirements University degree in Business, Analytical, Marketing, Economics, IT or Engineering. Masters degree (MBA, MSC etc.) a plus. Minimum 5 year's experience in digital/online marketing; strong background in e-commerce required. Understanding of digital marketing across key channels including Paid Search, Email, Affiliates, SEO, Display Media and Social in an e-commerce setting required. Deep expertise in Paid Search & SEO specifically is desired. Previous experience with a proven record of demonstrating strong return on investment is ideal. Strong understanding of web analytics, best practices and available data relevant to marketing optimization required. In addition to fluency in Japanese, strong written and verbal English communication skills is desired. Note to Recruitment Agencies : NIKE is not accepting candidate submissions from recruitment agencies NIKE does not have existing contracts with. NIKE will not be responsible for payment of recruitment fees for hiring of candidates whose resumes were submitted to NIKE employees or NIKE offices without NIKE's prior permission. 人材紹介事業者の皆様へ : NIKE では、現在契約締結済みの人材紹介会社以外からの人材の紹介、斡旋等はお受けしておりません。 NIKE 社員やその他の NIKE オフィス宛てに応募希望者の履歴書をお送りにならないようお願い致します。 NIKE の事前の許可なく送信された場合、 NIKE は、その後希望者ご本人が採用された場合でも関連する費用の支払いにつき、一切の責任を負いません。
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