Manager, Membership & Marketing Science (Program Measurement), NikeDirect Global

We are a growing team responsible for building a holistic view of Nike's consumers through data and analytics, and applying those insights to inform the development & growth of Nike's digital commerce services and experiences for our consumers.

We are looking for a world-class expert measuring the impact of membership programs in driving growth in Nike's digital commerce businesses.

The ideal candidate will have a deep knowledge in using measurement science to assess the impact of loyalty marketing programs against both engagement and commercial objectives.

Key responsibilities:

• Build & execute programs to evaluate the holistic impact of membership programs against key consumer segments to drive growth
• Establish KPIs and benchmarks and spearhead cross-geography analyses to identify consumer and business opportunities
• Use advanced analytics to optimize the strategy, execution, and delivery of offers, personalized communications, and member services and drive increased performance over time


Qualifications
Education:
• Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences
• Advanced degree a plus but not required

Experience
• At least 5 years of experience in a quantitative analytics role
• At least two years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs
• Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus

Required Skills
• A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting
• Familiarity with data sources and tools in loyalty programs, CRM, or targeted digital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus
• Fluency in SQL or similar languages; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata, etc. preferred
• An ability to bring complex audience data to life for marketing and business stakeholders
• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment

Education:
• Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences
• Advanced degree a plus but not required

Experience
• At least 5 years of experience in a quantitative analytics role
• At least two years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs
• Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus

Required Skills
• A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting
• Familiarity with data sources and tools in loyalty programs, CRM, or targeted digital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus
• Fluency in SQL or similar languages; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata, etc. preferred
• An ability to bring complex audience data to life for marketing and business stakeholders
• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment


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