Director Membership & Loyalty Business Growth

Nike's Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries

At the heart of the Consumer Direct Offense is Nike's new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to Nike's greatest innovations and hottest styles is about three key benefits that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.

To supercharge this offense, we have brought together a Nike Membership organization. Our mission is to create the world's most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand.

Responsibilities:

  • Deliver & operate a member shadow P&L for EMEA
  • Track & report performance vs. business targets & KPIs at the Geo level and drive course-correction
  • Identify opportunities to optimize the business of membership at the Geo
  • Partner with global on member segmentation criteria, and the long-term economic benefit for membership
  • Evangelize the objective of membership as a business growth driver across the geo/city organization
  • Plan and deliver on the membership budget and targets in the annual planning cycle

Qualifications
  • Minimum 8 years of experience in Leading role within Membership, Loyalty, Finance or Product Management
  • Understanding of member-centric business models
  • Experience in leading premium customer subscription within global retailer and/or e-commerce
  • Experience and strong knowledge of retail and direct to consumer business models
  • Expertise managing a P&L within a complex, global organization
  • Experience in driving data-based business decision and financial plans
  • Proven track in developing scorecards, tools, frameworks and models used for performance management
  • Ability to lead transformational change, especially related to translating business and economic models to the business community
  • Ability to influence & drive change throughout the organization
  • Experience in leading and coaching large team of managers and senior professionals

#LI-EMEA
  • Minimum 8 years of experience in Leading role within Membership, Loyalty, Finance or Product Management
  • Understanding of member-centric business models
  • Experience in leading premium customer subscription within global retailer and/or e-commerce
  • Experience and strong knowledge of retail and direct to consumer business models
  • Expertise managing a P&L within a complex, global organization
  • Experience in driving data-based business decision and financial plans
  • Proven track in developing scorecards, tools, frameworks and models used for performance management
  • Ability to lead transformational change, especially related to translating business and economic models to the business community
  • Ability to influence & drive change throughout the organization
  • Experience in leading and coaching large team of managers and senior professionals

#LI-EMEA


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