Director Membership & Loyalty

Nike's Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the NIKE Brand and products with consumers in new and more powerful ways across 12 key cities and 10 key countries.

At the heart of the Consumer Direct Offense is Nike's new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to Nike's greatest innovations and hottest styles is about three key benefits that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.

To supercharge this offense, we have brought together a Nike Membership organization. Our mission is to create the world's most distinctive membership program that accelerates consumer connections while driving growth and profitability for the Nike Brand.

Nike is now looking for a Director Membership Benefits

Responsibilitiesyou will have driving the membership benefits is:

  • Manage the creation and execution of all geo member benefits for Nike
  • Devise, test and manage the "menu" of benefits, Nike offers members in EMEA
  • Based on data, member research/insights and feedback performed at global level & within Geo define and execute the right strategy to act
  • Constantly Identify, investigate and define member needs for all critical segments and adjust accordingly
  • Source and implement partnerships with third parties to provide benefits to members


Qualifications
  • 8 years of experience with at least 5 years relevant experience leading Membership / Consumer benefits on global level
  • Expertise delivering locally-relevant consumer experiences to drive loyalty in alignment with a global vision
  • Deep understanding of the member business model & the role of benefits at driving desired outcomes
  • Ability to influence & drive change throughout the organization
  • Understanding of behavioral economics & consumer psychology
  • Ability to use both consumer and data-driven insights to determine a course of action

#LI-EMEA
  • 8 years of experience with at least 5 years relevant experience leading Membership / Consumer benefits on global level
  • Expertise delivering locally-relevant consumer experiences to drive loyalty in alignment with a global vision
  • Deep understanding of the member business model & the role of benefits at driving desired outcomes
  • Ability to influence & drive change throughout the organization
  • Understanding of behavioral economics & consumer psychology
  • Ability to use both consumer and data-driven insights to determine a course of action

#LI-EMEA


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