Digital Integrated Knowledge Director - Membership

Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. We are a growing team responsible for building a holistic view of Nike's consumers through data and analytics, and applying those insights to inform the development & growth of Nike's digital commerce services and experiences for our consumers. We are looking for a world-class expert in understanding and activating audiences to join our team driving growth in Nike's digital commerce businesses. You'll be tasked with developing and executing the analytics to understand and optimize the way Nike builds direct connections with its consumers & communicates with its Members. The ideal candidate will have a deep knowledge of audience data and deep experience running targeted direct digital marketing campaigns to maximize both engagement and commercial objectives. Key responsibilities: Utilize data & analytics to translate marketing and commercial growth objectives into audience segmentation & communication measurement strategies Manage audience files and optimize direct digital marketing campaigns on a ongoing, daily basis to support growth Develop predictive models to understand multivariate drivers of targeted communications delivery, open rate, engagement, and commercial outcomes Partner with Nike's digital business teams to translate consumer data into audience profiles and business opportunities Qualifications: Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences. Advanced degree a plus but not required At least 5 years of experience in a quantitative analytics role At least 2 years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus Required Skills: A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting Familiarity with data sources and tools in loyalty programs, CRM, or targeted digital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus An ability to bring complex audience data to life for marketing and business stakeholders Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment

Back to top