Sr. Manager, Social Promotion
Reporting to the Director of Social Promotion, the Sr. Manager in the newly formed NFL Social Promotion function will build and execute creative, leading-edge social programs supporting NFL Media and League-wide business goals designed to attract, activate and delight NFL fans around the globe
He/she will plan and execute all NFL Media Marketing programs to drive tune-in and viewership to games and NFLN programs while closely collaborating, League-wide, on programs to amplify NFL brand messaging and to increase engagement and positive sentiment of fans with players, clubs, programming and the League overall.
In active collaboration with appropriate League, Content, Business Development and Marketing teams the Sr. Manager will ensure new requests are prioritized, resourced and seamlessly executed with measurable business impact, and is responsible for communicating learnings and best practices in the spirit of continuous optimization.
Success in this role requires expert-level communications across all levels and all functions of the League. He/she must be able to see the big picture while being detail oriented, and be entrepreneurial and forward thinking while effectively working cross-functionally across the organization.
- Prioritization Process and Initiative Execution:
The Social Promotion Sr. Manager, working in close collaboration with the Social Content team, will prioritize inbound requests, develop the key messages and manage the implementation of all of NFL Media efforts including: sponsor or partner requests, tune-in messages, sweepstakes/contests/UGC, coupons and promotional offers. The Manager will ensure each initiative is seamlessly calendared, prioritized, optimized, tracked and integrated into all relevant NFL social channels.
- Creative Production:
In tandem with the Social Promotion creative group, develop briefs and customize Social Promotional content designed to drive cross-promotion across our O&O channels, including Social, Email and other NFLN programming.
In accordance with the established Social Promotional governance and procedures, and in lockstep with the Social Content team, the Sr. Manager will schedule when and where posts are published, determining optimal cadence
- Internal Communication:
Participate in meetings with the Social Content and Strategy team to discuss calendaring, prioritization and ensure business goals are met. Weekly, review and integrate Social Promotion calendar with Media Marketing Operations team (MOPs) Promotional calendar and League Institutional calendar.
- Right brain/Left Brain: The ideal candidate must have both an analytical and creative mindset. Whether it's writing copy or shooting a TV show tune-in video, or running an analysis on a landing page link to a promotional campaign, this individual must be comfortable navigating around data and creative alike.
- Curious: the person in this role must be intellectually curious, not afraid to try things and fail. We believe we have one of the greatest fan audiences in the world and we want to engage with them, on social, in new ways. We want to encourage a risk-taking mentality and candidates should be comfortable trying new things, as long as we learn.
- Be Collaborative: the person in this role must have a one-team mindset and is comfortable working with and through people. He/she is willing to wear whatever hat is necessary to deliver every social promotion campaign on-time, on-budget and to meet and exceed all established goals.
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