Senior Director, Integrated Media Research

Responsible for driving vision, strategy and execution for research related to NFL media and content. Working closely with Strategy, Analytics and the broader Research & Insights team, the successful candidate must demonstrate strong media and consumer research skills and have the ability to apply research learnings to internal and external stakeholders. Must also have the capability to provide a strong point-of-view and solid recommendations that impact communications strategy and provide a competitive advantage for our clients in the marketplace. Should have expertise in designing innovative research studies to evaluate media performance, uncover fan expectations and anticipate consumption trends to maximize engagement with NFL content.

Roles & Responsibilities

  • Develop ongoing research analyses and POVs for NFL Media, in order to keep internal stakeholders informed and up-to-date on media environment and broader marketplace trends
  • Identify knowledge gaps and proactively create innovative insight solutions
  • Lead proprietary media and consumer insight projects; includes study design, project management, analysis and presentation of findings to partners and internal stakeholders
  • Leverage a variety of syndicated and proprietary research resources to help guide decisions through all phases
  • Spearhead and champion custom research agenda for extended NFL Media team
  • Develop and manage a research agenda for NFL’s pioneering efforts in Media, supporting departments such as Broadcast, Digital/Social, Content and Marketing
  • Evaluate the performance of NFL media properties (NFL Network, NFL.com, NFL Mobile) over time and communicate actionable insights that are positioned for internal use
  • Identify success metrics and demonstrate the effectiveness of NFL content cross-platform and distribution partners
  • Proactively deliver insights on key topics of interest (i.e., Thursday Night Football, Multimedia NFL behavior), as well as category or other target-specific presentations (i.e., OTT, OOH, Twitter Amplify, etc.)
  • Partner with Digital Product and UX teams on user experience and other development-related research
  • Drive innovation on cross-media audience measurement
  • Uncover latest insights around cross-platform navigation and trends by demographic or fan segment
  • Partner with Digital Analytics/Business Intelligence to establish cross-media metrics and maximize impact of executive reporting
  • Assist with new business initiatives and a variety of other corporate initiatives
  • Understand the behaviors, media consumption, and perceptions of the NFL fan base in order to drive fan engagement
  • Provide insights regarding audience behavioral and attitudinal trending among key strategic NFL fan segments over time
  • Keep a pulse on the changing landscape and how to best connect and resonate with fans

Basic Requirements

  • 12+ years of experience at a media agency, broadcast/cable network, research supplier, or advertiser
  • Proven experience in fielding custom/proprietary research, from RFP stage to project management to insights analysis, leveraging both quantitative and qualitative methods
  • Expertise in Nielsen, comScore, Omniture, FB Insights/Twitter Analytics, and emerging alternative audience measurement tools
  • Excellent communication skills and confidence to deliver key findings to various internal and external stakeholders
  • Excellent written and oral communication skills and confidence to deliver key findings to various internal and external stakeholders
  • Solid organizational skills; attention to detail and commitment to accuracy

Preferred Requirements

  • Strong leadership ability
  • Strong desire to collaborate and communicate effectively in all directions
  • Capacity to manage multiple projects simultaneously while maintaining a strong client service orientation
  • Self-motivated and self-directed; capable of working within tight deadlines; ability to work in fast-paced environment is essential
  • Ability to think creatively and to devise innovative research techniques
  • High level of initiative, energy & enthusiasm for learning
  • Leads and motivates; sets prioritization for day to day projects, and helps to develop, support and train junior research staff
  • Approaches challenges with a solutions-driven attitude
  • Has proficiency with syndicated research sources in the areas of TV, Digital/Social Media
  • Proficiency in data analysis and interpretation of media/marketing information is necessary

Basic Education

  • Bachelor’s Degree

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