Director, Sponsorship

Summary Description

  • Responsible for management of multiple client relationships including corporate sponsors, multiple agencies and marketing teams
  • Strategize and collaborate with sponsors, agencies and internal stakeholders to create fully integrated NFL themed marketing programs keeping partner goals and NFL parameters top of mind
  • Responsible for selling the League’s key initiatives and fan development programs
  • Responsible for annual incremental dollar growth within sponsorship department by upselling current sponsors on NFL controlled assets
  • Responsible for sponsor renewals including, but not limited to, monitoring existing partner ROI, competitor analysis, and category trends
  • Expert in appropriate sponsor business categories and ability to work with NFL New Business team as a category expert to help close new deals
  • Manage sponsor activation and hospitality at all NFL events

Special Skills/Abilities

  • Strong brand marketer with understanding of partner categories, business and the sports/entertainment industry
  • Excellent communication skills and client service mentality with strong sales and presentation skills
  • Capacity for creative and innovative thinking
  • Leader and self starter with the ability to manage time, prioritize work and manage a team of multiple sponsor service staff members
  • Team player with strong cross-functional skills
  • Experience working in a fast-paced environment

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