Director, Sponsorship

Summary Description

  • Responsible for management of multiple client relationships including corporate sponsors, multiple agencies and marketing teams
  • Strategize and collaborate with sponsors, agencies and internal stakeholders to create fully integrated NFL themed marketing programs keeping partner goals and NFL parameters top of mind
  • Responsible for selling the League’s key initiatives and fan development programs
  • Responsible for annual incremental dollar growth within sponsorship department by upselling current sponsors on NFL controlled assets
  • Responsible for sponsor renewals including, but not limited to, monitoring existing partner ROI, competitor analysis, and category trends
  • Expert in appropriate sponsor business categories and ability to work with NFL New Business team as a category expert to help close new deals
  • Manage sponsor activation and hospitality at all NFL events

Special Skills/Abilities

  • Strong brand marketer with understanding of partner categories, business and the sports/entertainment industry
  • Excellent communication skills and client service mentality with strong sales and presentation skills
  • Capacity for creative and innovative thinking
  • Leader and self starter with the ability to manage time, prioritize work and manage a team of multiple sponsor service staff members
  • Team player with strong cross-functional skills
  • Experience working in a fast-paced environment

See Inside the Office of NFL

Founded in 1920, the NFL’s mission is to showcase the League and its teams, uphold and preserve the integrity of the game of football, and reach the broadest possible audience of fans. The highest level of professional football in the U.S.—and the official source for everything football—the NFL seeks to define the football lifestyle and create the ultimate game experience for its fans.


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