Digital Account Executive -- Media Sales

Summary Description:

An experienced media sales professional to provide digital, mobile, & social marketing solutions, sell and service new and existing national advertisers. The position requires established media contacts at ad agencies and clients, an intense desire to succeed, and a successful track record in Digital media sales.

Job Function:

  • Proactively prospect, qualify, grow, and maintain agency & client account list
  • Negotiate digital & social media deals and drive NFL Media revenue by closing new business and managing renewals
  • Present NFL Media and initiatives to Buyers, Planners and Clients on an on-going basis (weekly)
  • Oversee all stewardship of multiple advertising agencies account groups, including Corporate Sponsor accounts through client AOR
  • Identify and develop media sales opportunities, leveraging all NFL Media
  • Ability to listen well to client needs and develop advertising programs that exceed their expectations
  • Work in conjunction with Editorial/Content and Integrated Marketing Departments to develop and maintain customized sales proposals
  • Responsible for maintaining and evaluating current revenue along with anticipated revenue growth
  • Build and maintain strong relationships with key account personnel on all levels of agency: Buying, Planning
  • Cultivate strategic client side relationships to secure revenue growth and build credibility in the marketplace
  • Identify, understand and communicate trends within client markets and industries

Special Skills / Abilities Required:

  • Intimate knowledge of Digital, Mobile & Sports marketplaces
  • Must have deep understanding of competitive media such as broadcast or cable
  • Established rolodex of digital, mobile, social agency and client-direct personnel
  • Experience selling national sports and cross-platform sponsorships a plus
  • Ability to work in a fast paced environment and manage multiple tasks concurrently
  • Think creatively, sell strategically, and communicate efficiently both internally and externally
  • Outstanding verbal and written communication skills

Internal Contacts:

  • Vice President of Sales, NFLN
  • Pricing & Inventory Group
  • Media Sales Staff
  • Integrated Marketing group
  • Business Development & Partnership Marketing
  • Consumer Products
  • Accounting/Finance
  • Research Department
  • Traffic Department

External Contacts:

  • Digital advertising buying and planning agencies (traditional & Digital)
  • Current and potential clients
  • NFL Corporate Partner clients

Travel Requirements:

  • Weekly and monthly travel required within U.S based on geographic agency/client allocation.

See Inside the Office of NFL

Founded in 1920, the NFL’s mission is to showcase the League and its teams, uphold and preserve the integrity of the game of football, and reach the broadest possible audience of fans. The highest level of professional football in the U.S.—and the official source for everything football—the NFL seeks to define the football lifestyle and create the ultimate game experience for its fans.


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