Digital Account Executive -- Media Sales

Summary Description:

An experienced media sales professional to provide digital, mobile, & social marketing solutions, sell and service new and existing national advertisers. The position requires established media contacts at ad agencies and clients, an intense desire to succeed, and a successful track record in Digital media sales.

Job Function:

  • Proactively prospect, qualify, grow, and maintain agency & client account list
  • Negotiate digital & social media deals and drive NFL Media revenue by closing new business and managing renewals
  • Present NFL Media and initiatives to Buyers, Planners and Clients on an on-going basis (weekly)
  • Oversee all stewardship of multiple advertising agencies account groups, including Corporate Sponsor accounts through client AOR
  • Identify and develop media sales opportunities, leveraging all NFL Media
  • Ability to listen well to client needs and develop advertising programs that exceed their expectations
  • Work in conjunction with Editorial/Content and Integrated Marketing Departments to develop and maintain customized sales proposals
  • Responsible for maintaining and evaluating current revenue along with anticipated revenue growth
  • Build and maintain strong relationships with key account personnel on all levels of agency: Buying, Planning
  • Cultivate strategic client side relationships to secure revenue growth and build credibility in the marketplace
  • Identify, understand and communicate trends within client markets and industries

Special Skills / Abilities Required:

  • Intimate knowledge of Digital, Mobile & Sports marketplaces
  • Must have deep understanding of competitive media such as broadcast or cable
  • Established rolodex of digital, mobile, social agency and client-direct personnel
  • Experience selling national sports and cross-platform sponsorships a plus
  • Ability to work in a fast paced environment and manage multiple tasks concurrently
  • Think creatively, sell strategically, and communicate efficiently both internally and externally
  • Outstanding verbal and written communication skills

Internal Contacts:

  • Vice President of Sales, NFLN
  • Pricing & Inventory Group
  • Media Sales Staff
  • Integrated Marketing group
  • Business Development & Partnership Marketing
  • Consumer Products
  • Accounting/Finance
  • Research Department
  • Traffic Department

External Contacts:

  • Digital advertising buying and planning agencies (traditional & Digital)
  • Current and potential clients
  • NFL Corporate Partner clients

Travel Requirements:

  • Weekly and monthly travel required within U.S based on geographic agency/client allocation.

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