Digital Content Producer

New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.

New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion. As of year-end 2016, New York Life’s surplus was $23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).

Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.

The Digital Content Producer, Newsroom will be responsible for all aspects of content, which includes development, design, production, presentation, evaluation and analysis. This position will use data to evaluate and enhance the value of the New York Life Newsroom’s website to enrich the experience for our key audiences. The Web & Digital Content Producer will be responsible for consistency with site vision and style guide, while developing understanding of strategies to keep content fresh and dynamic.

Perform content reviews and audits with a focus on sourcing content for the newsroom across the organization
Update and maintain tracking and expiration document for content in the newsroom
Collaborate with business areas and subject matter experts to plan optimization of newsroom content.
Write sharp, authentic copy for the newsroom and design and build pages to support it
Develop, create, and deploy segmented content across all sections of the newsroom
Repurpose existing content into engaging assets that users can respond to
Work with external and internal communications teams to create new content as needed
Project manage newsroom efforts across multiple teams (communications, business, compliance, etc.)
Create, update, and maintain Web content in Adobe content management system, monitor (quality control) content on live site and troubleshoot or escalate as needed.
Coordinate with internal and external groups to implement technical, design, and feature requirements.
Manage page reviews and subsequent updates. Ensure reviews occur on schedule.
Design, build and edit online content, pages, assets, and applications.
Publish and manage newsroom campaigns for thematic content
Coordinate the creation/design of assets for newsroom campaigns and articles as needed (banners, images, charts, etc.).
Maintain an up-to-date library of image and text content for use in the newsroom
Manage newsroom editorial calendar
* Serve as liaison between stakeholders and newsroom team

The ideal candidate will have at least 3 years experience in digital publishing with strong writing and editing skills, creative storytelling ability. Must also be an analytics-driven self-starter. Must possess the flexibility to work both independently and as a key component of the communications team. Candidate must have strong written and verbal communication skills. Excel, Photoshop and Adobe skills a plus. College degree with a background in journalism preferred.
Requires in-depth knowledge and experience
Uses best practices and knowledge of internal or external business issues to improve products or services
Solves a broad range of problems; takes a new perspective using existing solutions
Works independently, receives minimal guidance
Acts as a resource for colleagues with less experience

Functional Knowledge: Understands key business drivers; uses knowledge of best practices and the competition to improve processes and procedures

Problem Solving: Solves a broad range of problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information and education and/or equivalent experience

Decision Making/ Nature of Impact: Makes decisions within broad guidelines and policies that impact own team and other related teams

Communication Requirements: Explains difficult or sensitive information; collaborates with others to build consensus

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