Editorial Strategist- Technology Vertical

Company Description:

At NewsCred, our mission is to help brands tell exceptional stories that drive business results. We believe this is the future of marketing, and it can make peoples’ lives better – and improve the internet, too.

The truth is, when we started NewsCred, we didn’t know much about marketing. But we did know, as individuals, that we weren’t satisfied with the way brands marketed to us.  Fast-forward to today: We’re now the world’s leading content marketing company. We build software that supports marketers in content planning, creation, publishing, and analysis. We help brands speak to their audiences by providing both bespoke original content and content licensed from the world’s leading publishers. Finally, as pioneers in our industry, we provide unique professional services to ensure that our customers find measurable success through content marketing.

NewsCred exists because of the simply stated but enormously difficult challenge that marketers have in publishing wonderful content that actually helps us, the individuals that they are ultimately trying to reach.

Learn more at newscred.com and follow us on Twitter @newscred

Job Description

The Technology Editorial Strategist at NewsCred brings compelling editorial strategies to life for some of the world’s most prominent technology companies. The Editor’s keen eye and knowledge are essential for what our clients want to accomplish with content marketing. 

With that in mind, Editors project manage and edit original content creation for our clients, ensuring it is both high quality and on-brand. Editors also oversee curation of licensed content for our clients with the most stringent guidelines to ensure that we surface articles that will meet audience needs and pass muster under brand scrutiny. 

The ideal candidate is passionate about technology in its many forms and excited to tell and share stories in the technology realm. The Editor should both be somewhat conversant in technology and trends as well as excited to learn about those trends and to use that knowledge to shape stories in both a B2B and B2C format. Helping clients become great content marketers and stemming the tide of bad content drives us, it should drive you too.

A list of detailed responsibilities is below. This list is meant to be as comprehensive as possible at a general level, but is not all inclusive of the tasks an Editor may be asked to perform. The list of common responsibilities will change as NewsCred’s software, service offerings and client needs evolve over time.

Client Onboarding

  • Facilitate discovery sessions with clients to understand their goals, guidelines and resources related to their editorial efforts
  • Help run editorial kick-offs with clients to prepare them to effectively curate licensed content and manage original content creation through our software

Original Content Management

  • Facilitate writer pitch process
  • Edit original content for quality and clarity
  • Project manage content production 
  • Ensure pitches and content are high quality and on brand

Licensed Content Management

  • Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs
  • Proactively monitor the performance of a client’s mix of licensed sources and regularly communicate performance
  • Review the ongoing curation efforts of freelance network, providing feedback and approval of articles

Qualifications 

  • 2 - 4 years experience editing and/or writing technology content
  • Experience in content or news ideation and production for either a news organization or a brand
  • Familiarity with digital marketing space and enthusiasm for working with commercial brands
  • Familiarity with monitoring and reacting to web analytics
  • Understanding of tone and voice and ability to adapt to a client’s specific tone (e.g. What makes a Gawker story different from a Washington Post story?)
  • Ability to concisely communicate with managers and colleagues about complex client issues

Additional Information

What we can offer you!

  • Everything we talk about in our “How We Work” document
  • Best-in-class compensation plans and equity in the company
  • The opportunity to work with some of the smartest minds in the industry
  • All-company Demo Day/catered lunches on Friday
  • Our culture, which is the most important thing we offer: A place to do your best work and a chance for your voice to be heard in a democratic environment as we shape a high-growth industry. This is your company.

And of course we also have:

  •  Great benefits, including medical, vision, and dental, a 401k match, ping pong tables, and a generous vacation policy. And massage days (Don’t worry, it’s by a professional)

 Come see why our culture has won numerous awards, including Fortune Magazine's 100 Best Workplaces and a spot on the 10 Best Workplaces in Advertising + Marketing for the second year in a row!

All your information will be kept confidential according to EEO guidelines.

Please, no third-party resumes for this role. Candidates submitted by agencies will not be reviewed.

 


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