Content Strategist, Financial Services Vertical

Company Overview

NewsCred, the world’s leading enterprise content marketing company, is on a mission to create software that transforms how marketing teams work. 


NewsCred is a two-time Gartner-leader and a regular Great Place to Work. Every day, across our New York, London, and Dhaka offices, nearly 200 brilliant NewsCred employees commit their passion, time, and energy to shaping the future of an industry. 


Our bread and butter is enterprise content marketing, and we are the best in the world at it, with exceptional retention rates over our 10+ year history. Our teams combine strategic expertise, award-winning licensed and original content, and comprehensive-but-intuitive software to help the world’s biggest multinational brands publish content that people actually want in this world filled with ad noise. 


But we are not resting on our success. We believe that modern marketing organizations will have their own operating system, just as Engineering has Jira and Sales has Salesforce. This Marketing OS will centralize where campaigns get planned and marketing teams work together. There are many big companies competing to be the winner, but we think we have the lead because of our expertise in content and the robustness of our software.


Position Overview

As the Content Strategist, Financial Services, you are responsible for developing relationships and driving success with customers through NewsCred’s products and services. Assigned to a number of customers, you are responsible for managing the content marketing program and is responsible for the direction of the content program inclusive of SEO, PPC, Marketing Channels, Licensed and Original Content. You will be responsible for assigned account objectives and provide quality work product on customer engagements. You should have experience in content marketing, marketing analytics, digital marketing, marketing automation, advertising, email marketing, etc. Additionally, you will serve as:

  • The primary success owner for assigned customers
  • The primary point of collaboration for internal teams
  • An advisor on content marketing strategy and optimization


What You’ll Do

  • Own the successful delivery of purchased services, managing client expectations and resolving escalated client issues within key accounts on our Financial Services vertical
  • Pitch original content topics and manage editorial calendars
  • Oversee the entire editorial process from start to finish within NewsCred’s proprietary platform
  • Help educate clients on SEO best practices and help execute on SEO-related content initiatives (bonus points for being able to evangelize for SEO internally and drive our offering forward!)
  • Act as designated point of contact for clients, responding to and managing client requests
  • Lead marketing strategy workshops, executive alignment meetings, and quarterly business reviews; develop customer roadmaps; promote expansion of product
  • Orchestrate the support of sales specialists, technical services resources, editorial service resources, and other company resources as needed
  • Manage the onboarding of new customer programs to drive both platform adoption and overall program success
  • Deliver operational metrics and overall business results for area of responsibility


What You’ll Need

  • 3-5 years of experience in a marketing agency and/or Enterprise SaaS company
  • Great communication skills over email, phone and in person; comfort within a very client-facing role
  • Comprehensive knowledge and passion for all things editorial; experience working editing and/or creating long-form content for blogs, websites
  • In-depth knowledge of SEO, particularly as it relates to long-form content; you should be able to perform keyword research, optimize pages and provide SEO recommendations as well as answer customer questions about SEO best practices
  • Prior experience working with financial brands on content is a major plus
  • Demonstrated ability to manage multiple projects, multitask, and work within tight deadlines
  • Comprehensive understanding of all the principles of content marketing and SEO
  • Work well on a team but also be able to take initiative on independent projects
  • Proven track record managing clients, along their account retention and growth
  • Experience with strategic thinking and complex decision making
  • Demonstrated ability to uncover new revenue opportunities and identify risks
  • Proficiency in Keynote and Excel


Why You’ll Love Working Here

  • Our culture is the most important thing we offer: a place to do your best work, and a chance for your voice to be heard in a democratic environment as we shape a high-growth space. Learn more in our “How We Work” document
  • All-hands Demo Days on Wednesdays; catered lunches on Fridays
  • Full suite of benefits, including medical, vision, dental, 401k match, and generous parental leave
  • Best-in-class compensation plans, as well as company equity – everyone has a stake in our growth
  • An agile performance review process, to encourage ongoing transparency between managers and direct reports
  • Unlimited vacation days and flexible working hours
  • Partnership with Concierge Health Care, allowing you to book same-day appointments
  • Student loan repayment program, enabling you to potentially save thousands in interest


NewsCred is proud to be an equal opportunity employer, promoting and hiring a diverse workforce. We believe that diversity is an essential part of a healthy workplace, and that inclusivity means more than just good intentions.

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