Social Media Manager

    • Baltimore, MD

The Social Media Manager develops and executes the National Aquarium’s brand/reputational strategy through its various owned channels including blog and social media, with the goal of developing awareness, generating inbound conversations and encouraging relationships with our online community. This role manages the Aquarium’s social media platforms while coordinating with internal marketing teams to support their objectives, ensuring consistency in voice and cultivating an online community. Duties include strategic content development and execution, research and development of innovative social media practices, and planning for the social media component of marketing campaigns.

Managing a social media coordinator as well as assisting in the management of interns, the Social Media Manager reports to the Director of Brand Strategy.


  • Develops and executes social strategies to further the National Aquarium’s leading online reputation.
  • Oversees social media engagement activities (crafting and planning content, posting, and tracking posts across various social media platforms, e.g. Facebook, Twitter and Instagram).
  • Directs and serves as project manager on social media campaigns and projects.
  • Manage the social media coordinator in day-to-day activities, setting the social media vision and ensuring it is executed properly.
  • Manage relationships between the social media team and other Aquarium departments to ensure all projects meet the high-quality standards of the National Aquarium.
  • Monitors/listens to social media audiences and external stakeholders to establish and update lists of influencers, engaging as directed.
  • Organizes and maintains an editorial calendar, working congruently with marketing/other departments to incorporate needs from various teams to support larger business initiatives and strategic priorities.
  • Organizes and oversees relationship with National Aquarium content experts (coordinating with internal and external experts to develop stories that support the brand’s narrative/reputational priorities).
  • Executes on-site live videos for National Aquarium’s Facebook page.
  • Executes social media driven campaigns and promotions, including assisting with ongoing advertising campaign development.
  • Acts as an advocate of brand integration within the organization, encouraging appropriate incorporation of social media and other owned channels in relevant projects.
  • Reviews new social media technology and makes recommendations to Director of Brand Strategy regarding potential benefits for joining.
  • Stays current with all social media industry developments and best practices and provide ongoing guidance to internal/external partners.
  • Reports social media performance through analytics weekly, monthly and often per campaign analytics. Provides benchmark data to inform department decisions.
  • Monitors competitors and market changes.
  • Other duties as assigned or required.

  • Bachelor’s degree, preferably in communications, business administration or a related topic, plus 3-5 years related job experience. An equivalent combination of formal education, training and experience may also be considered.
  • 3-4 years’ experience using social media tools for blogging, micro-blogging, online social interaction, online media sharing, social media monitoring, and Web site analytics.
  • Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
  • Familiar with industry standard management tools and third-party services such as HootSuite, Cision, Sprout Social, etc.
  • Demonstrated superior writing and presentation skills.
  • Superior interpersonal communication skills.
  • Professional demeanor to represent NA favorably in a public forum.
  • Proven ability to work both independently and as part of a team, exercising sound judgment and managing matrix relationships to meet team goals.
  • Demonstrated ability to uphold and promote NA’s values and to link NA’s communications efforts to the values and the mission.

The National Aquarium is committed to diversity and invites individuals who bring a diversity of culture, experience and ideas to apply.


The work environment at the National Aquarium is high-energy and high-performance. The pace is very fast, and change is constant. In those ways, it is not like some traditional nonprofit workplaces where work responsibilities may be predictable and unchanging, or expectations unclear. Here, we hold ourselves to very high expectations. Ours is a stimulating workplace that attracts unique and energetic people. It’s also a culture of continuous improvement, which means we’re constantly seeking to move from good to better to best.

The reason for this is the urgency of our mission. We are focused on changing the way humanity cares for our ocean planet. Our mission and communications are rooted in evidence-based science. We are at the center of Baltimore’s renaissance, a major player in restoring its iconic Inner Harbor, and deeply committed to inspiring our guests to become “hope-filled conservationists” on a national and international scale.

If you believe this is the kind of environment where you could thrive, we want you on our team. If your talents and our culture are a match, we will invest in your success and you will grow in ways you never imagined.


Recently named one of Baltimore’s Best Places to Work, the National Aquarium opened in 1981 as a nonprofit aquatic education and conservation organization, the jewel of the city’s Inner Harbor redevelopment. SmartCEO Magazine honored the National Aquarium with the Healthiest Workplace award and the Corporate Culture award in 2016. With a mission to inspire conservation of the world’s aquatic treasures, the Aquarium is consistently ranked one of the nation’s two top aquariums and has hosted over 51 million guests since opening.

Today, the National Aquarium builds on a 37-year history of local, regional and global conservation initiatives that provide real solutions for protecting marine life, ecosystems and aquatic communities. Its Animal Rescue team has rescued, rehabilitated and released hundreds of marine mammals and endangered sea turtles throughout the Mid-Atlantic region. Its Animal Care & Welfare teams participate in important research efforts to confront pressing ocean conservation issues and advocate for smarter policies at local, state and federal levels. Through education, research, conservation action and advocacy, the National Aquarium is pursuing a vision to change the way humanity cares for our ocean planet.


Interested and engaged applicants should apply through our website Requests for reasonable accommodation can be made by e-mailing

Back to top