Public Relations Manager

The Public Relations Manager plans media relations outreach and implements tactics, provides reporting, writing and media relations support in the National Aquarium Marketing Department. In addition to performing media relations duties, the Public Relations Manager works closely with the Social Media and Content teams to ensure all public-facing communications are consistent with the National Aquarium style and tone. The Public Relations Manager manages relationships with public relations partners, including local and national public relations agencies, and crisis communications firms as needed.

Key Requirements:

  • Lead media relations outreach and implement tactics, provide reporting, writing and strategic media planning within the Communications arm of the Marketing Department.
  • Regularly gather and maintain current information from various divisions and departments for use as content in communications and marketing materials.
  • Develop, implement, manage and affect a sustained, targeted media/public relations campaign for the Aquarium, working with all stakeholders as necessary. Such activity may include: (i) pitch letters, interview alerts, press releases, statements, speech writing, talking points, op-eds, etc. (ii) reaching out to reporters via phone and email in the context of breaking news or ongoing news stories (iii) developing materials that might further interest reporters, producers and editors, (iv) identifying appropriate media outlets, (v) regularly scanning media outlets and targeted journalists for relevant stories for which to pitch NA constituents as issue area experts, and (vi) facilitating press conferences, media events, briefings, media tours.
  • Direct site visits and tours involving photography and filming in the building.
  • Play key role in issues management, rapid response management and crisis communications for NA.
  • Manage relationship with reporting agencies and provide reports on media relations metrics.
  • Maintain media monitoring databases and develop requested reports.
  • Consider and promote NA's impact on and relationships within the community.
  • Craft full range of written materials with limited supervision/input from manager.
  • Represent the Marketing department on various internal committees.
  • Adhere to all organizational and departmental policies and procedures.
  • Other duties as assigned or required.

Qualifications/Position Requirements:

  • The individual who will thrive in this position is a creative, driven, results-focused professional, who truly values the Aquarium's commitment to inspiring conservation of the world's aquatic treasures.
  • Bachelor's degree required, preferably in communications, public relations, marketing, or related area.
  • 4 – 7 years of progressively responsible experience in public relations or related field required.
  • Proven media relations experience with both local and national outlets. Local and national media contact lists and successful media placements required.
  • Exceptional writing and public speaking skills.
  • Decisive and resourceful with the ability to anticipate and act on events and opportunities in an appropriate manner.
  • Ability to facilitate both media and crisis training.
  • Professional demeanor to represent NA favorably in a public forum.
  • Proven ability to work both independently and as part of a team, exercising sound judgment.
  • Demonstrated ability to uphold and promote NA's values and to link NA's communications efforts to the values and the mission.


Recently named one of Baltimore's Best Places to Work, the National Aquarium opened in 1981 as a nonprofit aquatic education and conservation organization, the jewel of the city's Inner Harbor redevelopment. SmartCEO Magazine honored the National Aquarium with the Healthiest Workplace award and the Corporate Culture award in 2016. With a mission to inspire conservation of the world's aquatic treasures, the Aquarium is consistently ranked one of the nation's two top aquariums and has hosted over 51 million guests since opening.

Today, the National Aquarium builds on a 36-year history of local, regional and global conservation initiatives that provide real solutions for protecting marine life, ecosystems and aquatic communities. Its Animal Rescue team has rescued, rehabilitated and released hundreds of marine mammals and endangered sea turtles throughout the Mid-Atlantic region. Its Animal Welfare and Science teams participate in important research efforts to confront pressing ocean conservation issues and advocate for smarter policies at local, state and federal levels. Through education, research, conservation action and advocacy, the National Aquarium is pursuing a vision to change the way humanity cares for our ocean planet.

HOW TO APPLY Interested and engaged applicants should apply through our website Requests for reasonable accommodation can be made by e-mailing [email protected]

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