Manager, Social Media

In this ever-evolving position, you'll be our go-to for the day-to-day planning and execution across all social platforms. You'll help tell the brand story and build authentic, interactive consumer relationships throughout the social-sphere, with a focus on engaging consumers while developing social initiatives that help meet business objectives. You'll help strategize and plan insight-driven activations that will create the most buzz, consideration and conversion.

Management and strategy (50%)

  • You'll plan, manage and execute the social calendar across platforms, including developing content from conception to completion and ensuring on-time delivery of assets
  • You'll partner with the digital/social creative team, as well as external content creators, to develop and brief in brand-aligned content, campaigns and programs
  • You'll proactively collaborate with cross-functional teams, including product marketing, e-commerce, retail and international, to capture business priorities and objectives in social planning; you'll interpret and translate those objectives into programs for social
  • You'll obsessively monitor competitors and other social media leaders for learnings, insights and best practices to deliver against objectives and remain a best-in-class brand
  • You'll serve as the liaison in any social executions with all channels
  • You know social never turns off, so you'll demonstrate a 24/7 approach to responsibilities, and always stay up-to-date on the newest tools and platforms

Measurement and effectiveness (30%)
  • You'll measure, analyze and interpret all social analytics and performance data across platforms, ensuring that execution aligns to strategy and quickly pivoting when needed
  • You'll partner with e-commerce/digital marketing to review content performance in paid media, making recommendations to optimize and ensuring that required assets are developed
  • You'll generate weekly metrics reports using standardized tools, while building insights, learnings and best practices based on the data
  • You'll create metric-based recap presentations for campaigns and programs, illustrating what worked, what didn't and why

Community management (20%)
  • You'll reply to comments/questions/direct messages with speed, diligence and common sense (within 24-36 hours), escalating issues to cross-functional teams and/or legal as needed
  • In partnership with a coordinator, you'll actively engage consumers and influencers to encourage positive conversations and relationships, even when no responses are necessary
  • You'll identify trends in consumer comments and cascade information appropriately

  • Undergraduate degree required
  • 5+ years related marketing or communications experience, with a focus on social media
  • Mastered core competencies across all social platforms, particularly Instagram
  • Highly organized and detail-oriented problem-solver who thinks fast and finds solutions when others may see a dead end
  • Equally left- and right-brained with analytical skills to evaluate program effectiveness, and strong creative judgment to recognize what's on-trend/on-brand
  • Innovative, strategic thinker who's motivated to execute exceptionally and work independently within a fast-paced environment
  • Excellent team player with the ability to build, foster and nurture strong relationships; keen ability to navigate among cross-functional teams, and varying platforms and communities
  • Excellent judgment to drive optimal engagement and identify/escalate potential issues/crises
  • Excellent communication and writing skills
  • Passion for beauty, lifestyle and/or wellness industries

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