Senior Integrated Marketing Campaigns Manager

We are looking for a fearless, analytical, curious, and engaging Senior Integrated Marketing Campaigns Manager to organize and lead the launch, execute follow-through, and analyze the results of high-profile marketing campaigns.  

Reporting to the Senior Director of Digital Demand Generation and Marketing Operations, this role will lead the definition and creation of integrated marketing campaigns with a focus on generating pipeline, including management of campaign objectives, target audiences, and identify the right balance of content, in person events and media.

Responsibilities include:

  • Develop and maintain scalable end-to-end demand generation campaigns in-a-box, both online and traditional, that can be executed by regional field marketing teams
  • Build and share best practices in demand generation, pipeline acceleration, and direct response campaigns
  • Organize and lead regular cross-functional status meetings; communicate project health and facilitate issue mitigation across teams
  • Partner with the marketing operations and analytics teams to measure effectiveness of campaign activities and return on marketing investment (ROMI), and adjust campaigns based on performance
  • Lead, motivate, and influence cross-functional team in the areas of campaigns and events
  • Be a strategic partner to Sales and the rest of the marketing organization to launch programs and campaigns

Goals for your first three months:

30 days:

  • Schedule introductory meetings and develop a complete understanding of the global marketing and field teams
  • Get up to speed on MuleSoft’s Products, GTM, marketing campaigns
  • Learn our sales and marketing funnel
  • Review Digital Marketing Playbook

60 days:

  • Complete your sales training
  • Review messaging and campaign execution
  • Learn about our systems and reporting capabilities
  • Get hands on in managing existing campaigns

90 days:

  • Plan the next quarter’s campaigns
  • Start building campaigns-in-a-box

The ideal candidate will have:

  • Bachelor or Masters degree in business, engineering, economics
  • 8+ years of experience in B2B demand generation, leading and managing campaigns
  • Has experience designing and executing demand generation campaigns aligned to Product Marketing and Sales to generate pipeline
  • Collaboration and communication, including strong relationship skills, demonstrating positive attitude and focus on teamwork
  • Excellent organizational, leadership, persuasion and presentation skills
  • Proven ability to drive for results, in a fast paced environment and matrix organizations
  • Experienced in project management and agile marketing
  • Prior experience in field and event marketing
  • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
  • Proficient with Marketo and Salesforce or similar platforms
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall

About Our Benefits:

  • Equity and generous Employee Stock Purchase Program
  • Unlimited vacation
  • Gym discounts and weekly onsite yoga classes
  • Catered lunches three times a week and a fully stocked kitchen
  • Annual MeetUp, our company-wide offsite to learn, grow, and connect
  • Frequent office activities and offsites, like Muleys at the Ballpark, Waffle Wednesdays, and family nights
  • Regular opportunities to give back to the community together
  • Comprehensive medical, dental, and vision insurance for you and your family
  • 401(k) and pre-tax health insurance, dependent care, and commuter benefits (FSA)

 

 

 


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