Consumer Insights Manager

We are People Against Dirty, a growing house of brands that includes method, ecover, babyganics, and coming soon...mrs. meyers clean day. We've always done things differently – we’re fearless thinkers, mad scientists and adventurous designers who believe that making soap leads to brave ideas, bold inventions and beautiful bubbles. We started small, but we’ve got big plans to make the world a cleaner, greener, more colorful place. And we invite everyone to join us as we pioneer a future where doing business is doing good for all.

THE ROLE

Based in San Francisco and reporting to the Sr. Director, Consumer Insights, this individual will manage the development and socialization of consumer insights to help guide the North American businesses and brand strategies, as well as successful activation in market driving business success.

AREAS OF RESPONSIBILITY

The Consumer Insights Manager will:

  • Be the voice of the consumer in brand and business discussions. Partner with members across marketing, business, product, and sales teams to keep the consumer top-of-mind for company workstreams, including but not limited to brand positioning, go-to-market activity, innovation pipeline, customer loyalty.
  • Identify and fill key knowledge gaps about the current and prospective consumer
  • Be responsible for research project management, including identifying and enabling best-in-class methodologies that result in key insights and actionable recommendations
  • Manage outside research projects from inception to conclusion, including recommending appropriate methodologies, managing RFP process, and managing vendor relationships to ensure reports meet desired objectives
  • Develop research briefs/surveys for internally led research; manage online surveys, conduct qualitative research
  • Live and breathe the company’s values
  • Work reception once a month

we are not joking. at people against dirty, everyone in the San Francisco office takes a spin as receptionist. costumes welcome.

QUALIFICATIONS:

EXPERIENCE:
  • Solid manager with 5-7 years experience in consumer research/insights, preferably in-house within the CPG industry
  • Experience with consumer insights concepts + metrics, including experience with both quantitative and qualitative research, managing outside vendors as well as driving primary research him/herself. Ideally, experience will include segmentation, brand studies/trackers, HH penetration studies, ad measurement, usage and attitude studies, ethnographies, focus groups, market mix modeling, interpreting category and syndicated data. Experience engaging with shopper and product insights team members.

REQUIREMENTS
  • Energetic self-starter who is strategic, flexible, and results-driven
  • Passionate about learning why consumers feel and act the way they do, and passionate about sharing this knowledge with others
  • Highly organized, great attention to detail, and thrive on handling multiple projects at once
  • Outstanding communication skills, both oral and written: clear, concise, and compelling

EDUCATION:

Bachelor’s degree required – advanced degree in related field a plus

PAD PERKS:Our values are at the heart of everything we do. Here are a few of the ways weCare like a Motherfor every person against dirty:
  • Rockstar health insurance benefits package
  • Competitive vacation bundle + 3 Care Days (a.k.a. Volunteer Time-Off) a year
  • Generous retirement match + pre-tax savings options
  • Global Ping Pong Tournament + Prom...you heard that right!

FURTHER INFORMATION

LOCATION: San Francisco

HOURS: full time, exempt (salaried)

REPORTS TO: Sr. Dir Consumer Insights

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.


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