Brand Experience Copywriter
We are people against dirty® (PAD), and we've always done things differently. We are fearless thinkers, mad scientists and adventurous designers who believe that making soap leads to brave ideas, bold inventions and beautiful bubbles.
We are small, but we have big plans to make the world a cleaner, greener, more colorful place. And we invite everyone to join us as we pioneer a future where doing business is doing good for all.
PAD was born out of the coming together in 2012 of two iconic, eco-pioneering cleaning brands, Ecover® from Europe and method® from the USA. PAD is dedicated to inspiring generations of happy, healthy households through an outstanding portfolio of non-toxic products. We are 100% owned by a European based family committed to the long term success of the world's most innovative green cleaning company. As an organization, PAD is very fast paced, entrepreneurial, non-hierarchical and solutions focused…combining a huge sense of ambition with love and care for our consumers (or in PAD-speak, advocates), the environment and our people alike. Our company name is our mission—and it's bold and challenging. We are a values led business in every sense, caring as much about the "how" every bit as much as the "what". Our people are our secret sauce, the most significant element of delivering a sustainable competitive advantage.
YOU WOULD BE PART OF THE BRAND EXPERIENCE TEAM (BE)
Do you keep it weird? Do odd people find you odd? Have lesser people disapproved of your words while laughing at them? Do you think that being greener doesn't mean being boring-er? You might just be the next person against dirty. We are the PAD Brand Experience team. We are an innovative, multidisciplinary collection of designers, marketers, writers and producers focused on beautiful, functional, best-in-class consumer experiences. The internal engine of this group consists of creative, PR, digital marketing, social media and consumer response experts.
We are currently seeking a mid-level copywriter (who moonlights as a rock star) to join the team roster on a full-time basis. If you know method® (and it helps if you do), you know that we are known for our voice—not only what we say, but also where we say it. We revel in the non sequitur and bask in the tangential. And we don't hide it. We put it on the back of our glass cleaner, for instance. So it should probably go without saying that you will be both a mad creative mind, as well as a steady hand. Cheekiness is an art and we hope that you're a master.
Beyond that, a stellar attitude is a must. A graceful working style as well as strong, yet diplomatic, communicative skills are pivotal. You will be collaborating with many different functions within the company to fine-tune your message, so the way that you represent BE (and the smaller Creative Team) is very important.
» Work with the Brand Voice Lead on creative messaging strategy + style for both the method® and Ecover® brands
» Maintain the method® and Ecover® brand voices to establish how our values and personality live and breathe as we connect to our consumers
» Work with cross-functional teams across multiple consumer touchpoints—packaging, web, e-comm, e-mails, ISM and everything in between
» Establish a role as an "in-house" journalist; develop stories and manage the blog editorial calendar
» Develop and maintain Copy Guide and Fragrance Name Library
» Proofread and edit copy
» Work the front desk once approximately every six weeks*
*We are not joking. Everyone in the office takes a spin as receptionist. Costumes welcome.
» 3-4 years experience writing for brands. Previous packaged goods/CPG experience (agency or client-side) a huge plus
» Possess a smart, witty, irreverent writing style (shown in portfolio)
» Ability to switch voices with ease (we have two brands)
» The talent to tell a story in 5 words or less
» Strong, positive and clear communicator skills— ability to articulate ideas and nuance
» A knack for multi-tasking and adapting a brand voice to a specific channel
» Ability to think analytically and strategically (it's not just about the words, it's about the thinking behind them, too)
» Ability to work with people across multiple categories and functional areas
» Must be extremely organized and able to write quickly without sacrificing creativity
» Ability to anticipate needs, innovate and flourish in a high volume, fast-paced environment
» Ability to own a project from start to finish
» A great attitude and positive outlook
» Proficient with Word, WordPress, Power Point, Excel—Adobe Creative Suite
» Professional proofreading and copy editing experience a plus
LOCATION: San Francisco
HOURS: full time, exempt (salaried)
REPORTS TO: Brand Voice Lead
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